Become Instagram Famous. Alexander Metelev
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СКАЧАТЬ is not the sole ingredient to success. The key to prosperity for a business account on Instagram now is the quality of its content – that is your photos and videos.

      Your photos and videos is what will make your business profile unique and distinguishable from others. Lots of things can be captured and published on your profile – the product that you sell, user reviews and even your clients themselves. Nowadays, there is no need for hiring a photographer to make good content: you can create outstanding photography with good cameras on modern smartphones. Pay attention to your lighting and framing – with those elements in mind your content surely will be of highest quality.

      For each customer there must be a personal connection to your product, which is why you always have to use models to show what you sell. Make sure your model is presented on photos in full body shot. It is better to not use photos taken from third-parties especially without their consent as you may get reported and your account will be suspended for violating Terms of Use.

      Do not forget about publishing glimpses of your behind-the-scenes as well. Showing your workplace from the inside, posting photos of your clients and how you interact with them and creating a couple of production videos will keep your followers engaged and as a result will attract them to your product. It is as interesting for your customers to see you from the inside as it is to see you from the outside.

      You can reach to your customers and ask them to share their experience with your product. If they publish a photo of them with your product on their profiles, you can repost it to your business account. That way you can attract new customers and spread the word about your venture.

      There are three time periods when it is generally better to publish your new content:

      First is a period from 7 to 10 AM. People wake up and get on their Instagram to see what is new. Good time to post some photos of your product and tell people about it.

      Second period lasts from 12 PM to 2 PM. This is generally a “break-time’ for those who work and study which results in high activity on Instagram. Now it is the time to post some of your behind-the-scenes material or customer reviews – posting about your product is not as needed, people are not too keen to go shopping on their lunch break.

      Finally, a third period lasts from 9 PM to 12 AM. People come from work, get their housework done and leisurely browse Instagram afterwards. This could a good moment to share another photo or video about your product.

      Before you get started

      Signing up to Instagram is not too hard. What is harder is maintaining your page and keep it safe. Here are some security steps that will help your profile to stay safe and not get blocked.

      Firstly, make sure you used a working e-mail address and can confirm it after completing the signing up process. You ought to do it as soon as you finished your registration.

      Secondly, verify your account with your phone number. Go to “Options – “Two-Factor Authentication’, tap “Require Security Code’ and enter your mobile phone number. Shortly afterwards you will receive a security code by SMS which you will need to enter and tap “Next’.

      Finally, connect your Facebook account to your Instagram profile. You can do it in “Linked Accounts’ section in “Settings’. After that you will be able to use your Facebook login and password to log in to your Instagram account. These steps will help you when you promote your profile and here is why: every account’s activity is being monitored by Instagram. If your activity is too high, the account may be considered as spam account and as a result will be suspended. By connecting your e-mail, mobile phone and Facebook profile you will make sure to protect your account from being blocked and can carry on with posting.

      Social influence

      The social influence can be explained with this obvious on first sight but in reality quite effective idea which is “you have more followers the more followers you have’. It works like this: a large amount of followers, likes and comments attracts more attention from other users which, in return, generates more followers, likes and comments.

      Same idea applies to business accounts; having a good amount of quality content, satisfied customers and positive feedback on your account will draw more users and potential clients to your product. Obviously, potential customers trust popular and trendy ventures more than small business pages with modest amount of followers and mild activity.

      This is why at an early stage it is not bad to utilize various means to help you grow, such as using Instagram bots for followers. Sure it is not much of a fair way of promotion but soon you will be able to replace them with real followers. Additionally, you may buy Instagram likes at a ratio of 200 likes per 1000 bot followers. Finally, a lot of services these days can provide you with user reviews and comments from real people. With all these things considered, your social proof will grow and you will gain more and more trust from real users.

      Setting up your business promotion

      One way to spread the word about your business on Instagram is via Instalex service. Instalex provides means to optimize your business account promotion on the basis of full confidentiality. Instead of giving your login and password to third parties you log in through encrypted webpage with SSL protocol built into it. Another feature that distinguishes Instalex from other Instagram promotion services is that it is a cloud-based system. You will be able to operate online through browser instead of installing additional software. Before you start working with Instalex take a minute to setup the preferences to improve your experience.

      Instalex allows to help and enhance your promotion process. One way to do that is setting up Instalex to interact exclusively with accounts that are part of your target audience. To find such accounts, this service offers several major filters:

      – Photo age filter;

      – Geolocation filter;

      – Hashtag filter;

      – Gender filter

      and 70 more additional filters.

      Service also includes various supplemental filters with which you can control the pace of your promotion, find target audience of your business competitors, create databases of your user base via Target Hunter and Cerebro. Each filter comes along with interactive tips which illustrate the features and peculiarities of working with more specific filters.

      In addition, in order to facilitate the users experience, Instalex offers a myriad of instructions in both text- and video format. You can find those materials on Instalex website or Instalex YouTube page. You can contact tech support through your personal profile page: tech support works 24/7 and will help you with your questions in no time. You can contact tech support by typing your questions in chat which is located in the bottom right corner of your profile.

      Starting your business promotion

      Before you start your promotion it is good to add any content to your business profile. An already established profile supplied with content will attract people better. It is better СКАЧАТЬ