Become Instagram Famous. Alexander Metelev
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Название: Become Instagram Famous
Автор: Alexander Metelev
Издательство: Издательские решения
Жанр: Современная русская литература
isbn: 9785448595745
isbn:
When deciding on your public profile theme, there are three major principles you would want to consider:
You must confidently define your target audience: your account must be fit thematically for certain clients. When an entrepreneur gets asked to “define his target audience” he must do so without any hesitation. That means cute animals, movies, interesting facts or world mysteries are not good themes for your profile because these themes do not have a defined target audience.
Know your audience’s paying capacity. You need to not only understand your audience but also know how you can turn that into profit.
Remember that you need to easily attract followers. Your audience has to be profitable but also extensible: i.e. choosing house purchasers as your target audience is a good idea but maintaining and expanding that audience might be extremely difficult.
Another good advice is to act on contrary: first you decide on what type of account you want to be, then you choose your monetization strategy and then define your target audience. Sometimes this method is more effective than other means. With these recommendations you will find your account type and can easily monetize it later.
Personal blogs on Instagram and their peculiarities
It is getting more and more popular these days to become a blogger, maintain interest of your followers and through that fulfilling your monetization goals. Not everybody knows what a blog is, however. A blog is a webpage which functions as a personal diary for its owner. He expresses his ideas and feelings about what is happening to him, shares his content and does all that via webpages or social networks. With each text post on Instagram a blogger attaches a video or photo related to that post. Usually bloggers keep their posts related to a certain theme such as sport, childcare or what they do professionally.
What distinguishes blogs from personal profiles
An interesting theme that resonates with large audiences. Unlike personal profiles, there is always a theme that you can follow through blog posts. Personal pages have a theme too, usually they tell about a person’s life and what surrounds it, but the audience for them is quite limited.
Posting frequency. For blogs there are much more posts per day than there are for personal profiles, sometimes bloggers manage to post multiple times a day in order to keep their blog relevant and sustain followers’ interest.
Each blog requires promotion. No matter how, via automation services or on their own, bloggers need to promote themselves. There are two factors that define a popular account: first is genuinely interesting quality content, which is also long-term engaging. Second is the blogger’s persona: people follow his or hers blogs no matter the theme but rather because they are really interested in that blogger as a person.
Blog’s starting numbers. For each blog there must be a certain amount of content and a certain amount of followers already on your account. After that you can start defining and obtaining your target audience which, combined with your starting numbers, will result in getting stable growth for your profile. With personal profiles there is no such necessity to get as many followers as possible: those profiles are created for user’s “casual’ use.
Lucrativeness. Bloggers’ pages can make profit by publishing ads which are offered to them by advertisers. Personal profiles most likely cannot do so due to limitations in following.
Each personal Instagram profile is created for a purpose of socializing and communicating with other users. Blogs serve various purposes for their creators: artistic expression, attracting audience to the persona, gaining profit.
Designing a blog on Instagram
Interesting photos and publications are necessary for any blogger to attract audience and make people engaged and interested in blogger’s persona. First thing everyone notices is your design and this is the first thing that shows others what type of content you create. Here are some general rules to design your blog-styled profile:
Photo quality. It is better to use professional photos for a blog. Do not use third-party logos and images even if your page is not created for profit purposes. According to statistics, profiles that represent real people gain more followers. A color scheme would also make your blog look more interesting: for that, your photos should have same color scheme or style.
Your Bio. Add as many information about you as possible, describe what you are doing on the platform, your contacts and general inquiries. All in all, open to your followers so that they know you can be trusted.
Your first post. Do not start your blog with soapy long stories about how you chose your business because it is likely that at this point nobody really cares. In the beginning it is better to set up a theme of your blog for your current and future followers.
Put as much effort as possible in making your content interesting, or else soon people will unfollow you and most likely will not come back. Here is some advice on how to create good posts:
– No long stories. Brevity is the soul of wit, and to Instagram it applies better than to anything else. People get tired reading long posts, usually they leave them mid-sentence or do not bother to start reading at all.
– Divide text into paragraphs. It is also good to divide each paragraph with space.
– Do not overburden your text with details. Most followers do not care about every single detail which led to the post, keep explanations at minimum and get straight to the point.
– Complete your text by attaching a photo. Each photo must be somehow related to your publication.
Public pages on Instagram and their peculiarities
You may compare thematic pages on Instagram to a web-magazine which collects posts related to certain interests, i.e. sport, fashion, music, cars, inspirational quotes or cooking. Most users thoroughly enjoy such pages: people like to look at nice pictures related to some activity, read interesting and insightful posts about that thing etc. It is quite easy to advertise via such pages while at the same time make it look natural and not distract users from the content.
Most popular niches already have popular public pages so it is not easy to become the most popular profile related to certain subjects. Besides, you would not attract as many followers when you talk about the same old thing. This is why you will have to invest a certain amount of time and be prepared for expenses which then, however, will be covered up with ad income.
Another type of thematic accounts is accounts related to a certain product. You can find various types of content there, both entertaining and meaningless posts and other ones which describe a product, its characteristics and price. For example, a person wants to sell vape kits and all the accessories related to it. To do so, they create a thematic page related to vape and СКАЧАТЬ