Become Instagram Famous. Alexander Metelev
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Название: Become Instagram Famous
Автор: Alexander Metelev
Издательство: Издательские решения
Жанр: Современная русская литература
isbn: 9785448595745
isbn:
Here is how content promotion on Instagram changed in 2017:
As a part of Instagram Stories, live video functionality was added, allowing users to broadcast themselves live while other users can leave likes and comments to the video. Additionally, a viewer count displays the amount of viewers. After Live feature was introduced it received further updates, which included saving live videos to your phone and adding previous broadcasts to Stories where users can watch them in case they missed it live. A lot of customers really enjoy live broadcasts and they can help you with establishing a better connection with your audience.
Gallery feature allows to create a single post with up to 10 swipeable photos and videos in it. It was first introduced in 10.9 update for Android and iOS. The update was very well received by users.
In 2017 more new features and tools were added to Stories which allowed to attach augmented reality stickers, use brushes, add temperature, geolocation and timestamps to them. Other features include:
– hands-free feature which allowed to press Record once instead of holding it to record videos;
– more than one text addition to the Stories;
– for iPhone users a Stories gallery was introduced which allowed to see all Stories from their followers over the past 24 hours;
– disappearing photos and video function;
– rewind feature;
Finally, augmented reality face filters were introduced akin of Snapchat face filters, which allowed to create even more unique photos and selfies.
Why Instagram is such a big platform for advertisement and why every business should go public and start advertising on Instagram
A lot of people associate Instagram with the audience of pesky teenagers who share tedious selfies with each other and nothing else. But for more experienced entrepreneurs Instagram is the platform with endless opportunities in business promotion which helps marketing their products and services by exposing them via their business accounts.
Here are some arguments indicating that Instagram is already the biggest advertising platform out there and why all types of businesses need to pay close attention to it:
– ever growing popularity of the app with more than 54 million photos uploaded daily, more than 8600 liked posts each second and thousands of comments left;
– enhanced user engagement with enormous amounts of people interacting with each other and brands of any size. In comparison to Facebook, Instagram engagement is 15 times higher;
– Various means of presenting your content as well as huge content consumption ratio. For people it is easier to look at the pictures than reading text ads;
– Instagram’s accessibility allows to get access to it at any times and any place. With business life tempo of today, the platform suits perfectly for any enterprisers.
Reasons why you need Business Profile to conduct business on Instagram:
– Interactive contacts – you can call and mail to other business profiles in just one click;
– Targeting offerings under your posts which makes using your profile easier;
– Business accounts are specifically suited for the salesmen and people of commerce who pursue the goal of promoting their product rather than people like bloggers who may have 1000 followers but who do not actually sell anything.
Today, Instagram is one of the best ways for visual advertising of your content. This platform has a set of features designed specifically for that purpose and is constantly developed and introduces new features. The key elements of success for any business that decided to start Instagram promotion is to create interesting, diverse and unique content, analyze the results of publishing that content and use fair methods of getting more followers.
Instagram for Business, an A-Z guide
Setting up a new account and adding content
When starting your Instagram business account, the easiest and fastest step is creating a new profile. To do that, you will need to use an official iOS, Android or Windows Phone application. Instagram is an app-based social network and it is inadvisable to buy a preset Instagram account as such accounts tend to get blocked soon. It is crucial to set up a new account only via official app.
The essential part of every Instagram profile is bio section. This is the information which users see upon visiting your page. For every business account the bio must be very thorough and informative.
First, you need to create a username for your profile – it is better to use the name of a brand which you represent, and if you do not represent any brands, think of something captive and recognizable. Try not to use symbols in your username i.e. periods, commas or underscores. Limit your options to a short name that will either indicate your business name or the direction of your enterprise.
Second, choose your avatar carefully. You will probably have to develop a unique logo for your profile. Do not use images from the Internet as they may contain small details and artifacts which worsen the image quality when viewing the page on a computer or phone. One way is to contact a logo designer to develop a logo for your business, in that case the cost varies from 2000 to 4000 rubles ($35-$70). The other way is creating your own logo using Photoshop.
Third, think of a good full name for your profile. This is the first thing other users will see when you follow them. It is better to not duplicate the information from your username in your full name, avoid repeating same words several times. Determine the most precise wording that can describe your business: this is what you put in your account’s full name.
Finally, write a thoughtful and informative description of your profile in Bio field. Here you explain what your business is about. This includes: your field of work (goods and services which you provide to your clients), your address (where you can meet your clients in person for further arrangements), your contacts (your mobile number in international format and company-representative e-mail addresses; this information is useful for when a company does not have a street address; avoid using emotes or Emoji when specifying mobile numbers as they may not be visible for users with outdated gadgets) and finally your company’s website (should be short and memorable and shouldn’t transfer to any third-party resources). If your enterprise does not have a website, connect your business or personal profiles in other social networks i.e. VK or Facebook via “Linked Accounts” section. Use Emoji and emotes in your bio if you wish but do not overuse them. A good idea would be to format your bio in another messenger to have a better look at it and only then put it in your Instagram profile.
The content of your profile
At this point, Instagram is already oversaturated with business accounts СКАЧАТЬ