Liderazgo estratégico y gestión de la comunicación. Paul Willis

Чтение книги онлайн.

СКАЧАТЬ Journal, 12(2), 177-98.

      6 Ver YouTube/BPCEOTonyHaywardI’dlikemylifeback.

      7 Ver www.telegraph.co.uk/finance/newsbysector/energy/oilandgas/7912338/BPs-Tony-Hayward-resigns-after-being-demonised-and-vilified-in-the-US.html.

      8 Kelly, K. (2008). CEO: The Low Down on the Top Job. Harlow: FT Prentice Hall.

      9 Arthur Page Society (2007). The Authentic Enterprise.

      10 Morgan, G. (2006). Images of Organization. Londres: Sage.

      11 Erickson, T.J. (2010). The leaders we need now. Harvard Business Review, 63-66.

      12 Clegg, S., Carter, C., Kornberger, M. y Schweitzer, J. (2011). Strategy: Theory and Practice. Londres: Sage.

      13 Mintzberg, H. (2000). The Rise and Fall of Strategic Planning. Londres: Pearson Education. La contribución esencial de Mintzberg a las teorías sobre dirección es la distinción entre la estrategia deliberada y emergente.

      14 David Nadler ofrece un análisis excelente sobre los retos a los que se enfrenta la función de director ejecutivo y qué significa para sus asesores. Ver Nadler, D. (2005). Confessions of a trusted counselor. Harvard Business Review, 83(9), 68-77.

      15 Ver youtube/harvardbusiness/theroleoftomorrowsleaders.

      16 Lafley, A.G. (2009). What only the CEO can do. Harvard Business Review, 54-62.

      17 Echo Research (2005). Maximising Strategic Impact: A Route Map to the Top Table. Informe de investigación para The Communication Directors’ Forum, Godalming, Surrey: Echo.

      18 Murray, K. y White, J. (2004). CEO Views on Reputation Management: A Report on the Value of Public Relations as Perceived by Organisational Leaders. Londres: Chime.

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