Benjamin Franklin; Self-Revealed, Volume 2 (of 2). Bruce Wiliam Cabell

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СКАЧАТЬ this period of his life, a considerable amount of his attention was given to the improvement of his property. On Apr. 22, 1787, in a letter to Ferdinand Grand, he said, "The three Houses which I began to build last year, are nearly finished, and I am now about to begin two others. Building is an Old Man's Amusement. The Advantage is for his Posterity."

      When Franklin died, his estate consisted of ten houses in Philadelphia, and almost as many vacant lots, a pasture lot near Philadelphia, a farm near Burlington, New Jersey, a house in Boston, the right to the three thousand acres of land in Georgia, a tract of land on the Ohio, a tract of land in Nova Scotia, twelve shares of the capital stock of the Bank of North America and bonds of individuals in excess of eighteen thousand pounds. The value of his entire estate was supposed to be between two hundred and two hundred and fifty thousand dollars.

      Under his management, the Gazette was probably the best newspaper produced in Colonial America. In its early history, it appeared first twice a week, and then weekly, and consisted of but a single sheet, which, when folded, was about 12 by 18 inches square. Parton is not accurate, as his own context shows, in stating that Franklin "originated the modern system of business-advertising." Other newspapers of the time, including Bradford's Mercury, contained advertisements for the recovery of runaway servants and slaves, and lost or stolen articles, and for the sale of different kinds of merchandise. When Franklin fled from Boston, his brother James advertised for another apprentice in the Courant. Nor is Parton accurate, either, in stating that Franklin "invented the plan of distinguishing advertisements by means of little pictures, which he cut with his own hands." There were such cuts in Bradford's Mercury even before the Gazette was founded. The Gazette won a position of its own because its proprietor and editor brought to its issues that knowledge of human life and human nature and that combination of practical sagacity, humor and literary skill which he carried into everything. The latest advices of the day, foreign and domestic, which were tardy enough, extracts from the Spectator and other moral writers of the age, verses from contemporary poets, cuttings from the English newspapers, broad, obscene jokes, as unconscious of offence as the self-exposure of a child or an animal, all assembled with the instinctive eye to unity of effect, which is the most consummate achievement of journalistic art, made up the usual contents of the Gazette. Now, along with news items of local and outside interest, we have a humorous account of a lottery in England, by which, for the better increase of the King's subjects, all the old maids are to be raffled for; now some truculent flings at the Catholics, the caput lupinum of that age; now a hint to a delinquent subscriber that it was considerably in his power to contribute towards the happiness of his most humble obliged servant; now an exasperating intimation that the Mercury has been depredating upon the columns of its rival; now some little essay or dialogue from the pen of Franklin himself, good enough to be classed as literature. The open, kindly, yet shrewd, face, with the crow's-feet, furrowed by the incessant play of humor about the corners of its eyes, looks out at us from every page.

      The editor of the Gazette sustains to his readers a relation as personal as that sustained by Poor Richard to his. He goes off to New Jersey to print some paper currency for that Colony, and he inserts this paragraph in the Gazette: "The Printer hopes the irregular Publication of this Paper will be excused a few times by his Town Readers, on consideration of his being at Burlington with the press, labouring for the publick Good, to make Money more plentiful." The statement that a flash of lightning in Bucks County had melted the pewter buttons off the waistband of a farmer's breeches elicits the observation, "Tis well nothing else thereabouts was made of pewter." When contributions by others failed him, he even wrote letters to himself under feigned names. "Printerum est errare," we are told, and then, under this announcement, Franklin, in another name, addresses the following facetious letter to himself:

      Sir, As your last Paper was reading in some Company where I was present, these Words were taken Notice of in the Article concerning Governor Belcher (After which his Excellency, with the Gentlemen trading to New England, died elegantly at Pontack's). The Word died should doubtless have been dined, Pontack's being a noted Tavern and Eating house in London for Gentlemen of Condition; but this Omission of the Letter (n) in that Word, gave us as much Entertainment as any Part of your Paper. One took the Opportunity of telling us, that in a certain Edition of the Bible, the Printer had, where David says I am fearfully and wonderfully made, omitted the Letter (e) in the last Word, so that it was, I am fearfully and wonderfully mad; which occasion'd an ignorant Preacher, who took that Text, to harangue his Audience for half an hour on the Subject of Spiritual Madness. Another related to us, that when the Company of Stationers in England had the Printing of the Bible in their Hands, the Word (not) was left out of the Seventh Commandment, and the whole Edition was printed off with Thou shalt commit Adultery, instead of Thou shalt not, &c. This material Erratum induc'd the Crown to take the Patent from them which is now held by the King's Printer. The Spectator's Remark upon this Story is, that he doubts many of our modern Gentlemen have this faulty edition by 'em, and are not made sensible of the Mistake. A Third Person in the Company acquainted us with an unlucky Fault that went through a whole Impression of Common-Prayer Books; in the Funeral Service, where these Words are, We shall all be changed in a moment, in the twinkling of an Eye, &c., the Printer had omitted the (c) in changed, and it read thus, We shall all be hanged, &c. And lastly, a Mistake of your Brother News-Printer was mentioned, in The Speech of James Prouse written the Night before he was to have been executed, instead of I die a Protestant, he has put it, I died a Protestant. Upon the whole you came off with the more favourable Censure, because your Paper is most commonly very correct, and yet you were never known to triumph upon it, by publickly ridiculing and exposing the continual Blunders of your Contemporary Which Observation was concluded by a good old Gentleman in Company, with this general just Remark, That whoever accustoms himself to pass over in Silence the Faults of his Neighbours, shall meet with much better Quarter from the World when he happens to fall into a Mistake himself; for the Satyrical and Censorious, whose Hand is against every Man, shall upon such Occasions have every Man's Hand against him.

      This is an accusation of plagiarism made by Franklin against Bradford:

      When Mr. Bradford publishes after us [he declared], and has Occasion to take an Article or two out of the Gazette, which he is always welcome to do, he is desired not to date his Paper a Day before ours, (as last Week in the Case of the Letter containing Kelsey's Speech, &c) lest distant Readers should imagine we take from him, which we always carefully avoid.

      Bradford hit back as best he could. On one occasion he charged that the contract for printing paper money for the Province of New Jersey had been awarded to Franklin at a higher bid than that of another bidder. "Its no matter," he said, "its the Country's Money, and if the Publick cannot afford to pay well, who can? Its proper to serve a Friend when there is an opportunity."

      One of Franklin's favorite devices for filling up gaps in the Gazette was to have himself, in the guise of a correspondent, ask himself questions, and then answer them. "I am about courting a girl I have had but little acquaintance with; how shall I come to a knowledge of her faults, and whether she has the virtues I imagine she has," is one such supposititious question. "Commend her among her female acquaintance," is the ready-made answer. Another imaginary question was of this tenor: "Mr. Franklin: Pray let the prettiest Creature in this Place know (by publishing this), that if it was not for her Affectation she would be absolutely irresistible." Next week a flood of replies gushed out of the editor's pigeon-holes. One ran thus:

      "I cannot conceive who your Correspondent means by 'the prettiest creature' in this Place; but I can assure either him or her, that she who is truly so, has no Affectation at all."

      And another ran thus:

      "Sir, Since your last Week's Paper I have look'd in my Glass a thousand Times, I believe, in one way; and if it was not for the Charge of Affectation I might, without Partiality believe myself the Person meant."

      At times we cannot but suspect that Franklin has deliberately created a sensation for the purpose of quickening the sale of the СКАЧАТЬ