Benjamin Franklin; Self-Revealed, Volume 2 (of 2). Bruce Wiliam Cabell

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СКАЧАТЬ kept no idle servants [he says], our table was plain and simple, our furniture of the cheapest. For instance, my breakfast was a long time bread and milk (no tea), and I ate it out of a twopenny earthen porringer, with a pewter spoon. But mark how luxury will enter families, and make a progress, in spite of principle: being call'd one morning to breakfast, I found it in a China bowl, with a spoon of silver! They had been bought for me without my knowledge by my wife, and had cost her the enormous sum of three-and-twenty shillings, for which she had no other excuse or apology to make, but that she thought her husband deserv'd a silver spoon and China bowl as well as any of his neighbors. This was the first appearance of plate and China in our house, which afterward, in a course of years, as our wealth increased, augmented gradually to several hundred pounds in value.

      In 1732 was first published, at fivepence a copy, Franklin's famous almanac known as Poor Richard's Almanac, which for twenty-five years warmed the homes of Pennsylvania with the ruddy glow of its wit, humor and wisdom. His endeavor in conducting it he tells us was to make it both entertaining and useful, and he was so successful that he reaped considerable profit from the nearly ten thousand copies of it that he annually sold. Hundreds of the inhabitants of Pennsylvania, who read nothing else, read the Almanac. Its infectious humor, its coarse pleasantry, its proverbs and sayings so much wiser than the wisdom, and so much wittier than the wit of any single individual, made the name of Franklin a common household word from one end of Pennsylvania to another, and, when finally strained off into Father Abraham's speech, established his reputation as a kindly humorist and moral teacher throughout the world.

      In somewhat the same spirit of instruction as well as entertainment was the Gazette, too, conducted.

      I considered my newspaper, also [says Franklin], as another means of communicating instruction, and in that view frequently reprinted in it extracts from the Spectator, and other moral writers; and sometimes publish'd little pieces of my own, which had been first compos'd for reading in our Junto.

      The caution exercised by the Gazette in shutting out malice and personal abuse from its columns is the subject of one of the weightiest series of statements in the Autobiography.

      In the conduct of my newspaper [Franklin declares] I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stage-coach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now, many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences. These things I mention as a caution to young printers, and that they may be encouraged not to pollute their presses and disgrace their profession by such infamous practices, but refuse steadily, as they may see by my example that such a course of conduct will not, on the whole, be injurious to their interests.

      By 1733 Franklin was sufficiently established in business to branch out still more. That year he sent one of his journeymen, Thomas Whitemarsh, to Charleston, South Carolina, where a printer was needed, under an agreement of partnership which was the prototype of most of the subsequent articles of copartnership formed by him with other printers under similar conditions; that is to say, he furnished the printing outfit, paid one third of the expenses, and received one third of the profits. The history of this partner gave Franklin an opportunity to moralize a little in the Autobiography upon the importance of a knowledge of accounts rather than of music or dancing as a part of female education. The Carolina printer was a man of education and honest, but ignorant of accounts, and, though he made occasional remittances, Franklin could never get any account from him, nor any satisfactory statement of the condition of the partnership business. On his death, however, his widow, who had been born and bred in Holland, not only sent Franklin as clear a statement as was possible of the past transactions of the firm, but subsequently rendered him an exact account every quarter with the utmost punctuality, and, besides, managed the business with such success that she reared a family of children decently, and, upon the expiration of the copartnership, purchased the outfit from Franklin, and turned it over to her son.

      The success of the Carolina partnership encouraged Franklin to form partnerships with other journeymen of his, and by 1743 he had opened three printing-offices in three different colonies, and proposed to open a fourth, if he could find a suitable person to take charge of it. Others were opened by him later. Among the persons besides Whitemarsh, established by him at different times as printers, under one arrangement or another with himself, were Peter Timothy in South Carolina, Smith and Benjamin Mecom in Antigua, James Parker in New York, his brother in Rhode Island, Hall and Miller and Samuel Holland at Lancaster, and William Daniell at Kingston, Jamaica. Speaking of his partners in the Autobiography, he says of them:

      Most of them did well, being enabled at the end of our term, six years, to purchase the types of me and go on working for themselves, by which means several families were raised. Partnerships often finish in quarrels; but I was happy in this, that mine were all carried on and ended amicably, owing, I think, a good deal to the precaution of having very explicitly settled, in our articles, everything to be done by or expected from each partner, so that there was nothing to dispute, which precaution I would therefore recommend to all who enter into partnerships; for, whatever esteem partners may have for, and confidence in each other at the time of the contract, little jealousies and disgusts may arise, with ideas of inequality in the care and burden of the business, etc., which are attended often with breach of friendship and of the connection, perhaps with lawsuits and other disagreeable consequences.

      Two other business enterprises of Franklin merit notice. He was the founder of the first newspaper in the United States to be published in a foreign tongue, namely, the Philadelphische Zeitung, which owed its origin to the large number of Germans who came over to Pennsylvania during the Colonial Period. He was also the founder of a monthly literary magazine which for some reason he does not mention in the Autobiography at all. It was the second enterprise of the kind undertaken in America, and was known as The General Magazine and Historical Chronicle for All the British Plantations in America. To Franklin as a business man might aptly be applied the words of Emerson with respect to Guy:

      Stream could not so perversely wind

      But corn of Guy's was there to grind.

      One exception, however, appears to have been this magazine which lasted but a short time. It was ill-starred from the start. When Franklin was ready to spring it upon the public, he engaged John Webbe as its editor, but Webbe betrayed the project to Bradford, who at once announced that, a little later, a magazine would be offered to the public edited by Webbe, and published by himself. When the first number of Franklin's magazine came out, he stated that its publication was earlier than he had intended because of the faithless conduct of Webbe. This Webbe resented by charging Franklin, who was then Postmaster at Philadelphia, with shutting out Bradford's Mercury from the post, but Franklin silenced his fire by stating and proving that he had had no choice in the matter, because he had been commanded by Postmaster-General Spottswood, on account of Bradford's failure as Postmaster at Philadelphia to account with him, to suffer no longer any of his newspapers or letters to be conveyed by post free of charge.

      The business of Franklin received another push forward with the political consequence which he acquired through the Gazette and the influence of the Junto. In 1736, СКАЧАТЬ