Outrageous Advertising That's Outrageously Successful. Bill Glazer

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       connecting the dots

       farmers merchant bank campaign

       how many in the sequence?

       diversity leads to stability

       thanksgiving sequence

       what i did in 2000; taking advantage of a news event

       specifically targeting lost customers

       the gage lost customer campaign

       10) Swiping Ideas And Deploying Them Into Your Business

       first, avoid unethical s&d

       the many sources of ethical s&d

       the top three sources to s&d

       example #1 - the crayon letter

       example #2 - omaha steaks

       example #3 - x-ray mailing

       example #4 - pill bottle mailing

       example #5 - file folder mailing

       11) Celebrating Holidays & Special Occasions

       why people respond better to holidays & special occasions

       the power of the anniversary promotion

       the top four holidays

       yanik silver’s succinct marketing planning calendar

       example #1 - valentine’s day taj mahal postcard

       example #2 - ben glass’s 4th of July wallet mailing

       example #3 - yanik silver’s halloween campaign

       example #4 - the count glazula glazer-kennedy halloween promotion

       example #5 - royalty rewards™ program by rory fatt

       example #6 - b2b marketing using oddball holidays

       example #7 - gage memorial day ad

       example #8 - gage leap day ad

       12) Sampling Some Really Outrageous Ideas

       no limit to how OUTRAGEOUS you want to be?

       OUTRAGEOUS…OUTRAGEOUS ideas

       the wizmark interactive urinal communicator

       the b2b “foot-in-the-door” mailer

       the payroll pro cruiser

       the half-birthday campaign

       scent mailing

       your own postal stamp

       fortune cookie

       13) Putting All The Pieces Together

       one…the worst number in marketing

       diversity leads to stability

       realizing the business you’re in

       the bob davidson ford campaign

       the infusion software campaign

       the glazer-kennedy super conference campaign

       Appendix A - The 100 Greatest Headlines Ever Written

       Appendix B - Holidays To Inspire You

       Appendix C - “Out To Save The Retail World From Mass Destruction”

       Bonus

      1) Take The OUTRAGEOUS Path To OUTRAGEOUS Success

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