Outrageous Advertising That's Outrageously Successful. Bill Glazer

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       4) Using The Most Powerful Tool - Direct Mail

       why use direct mail?

       who wants your mail?

       unusual-looking mail

       genuine imitation official-looking envelope

       wallet mailer

       invitation mailer

       dimensional mail

       mini-trashcan mailing

       coconut mailing

       the tube mailer

       5) Presenting Critical Components

       essential direct-response element #1: headlines

       headlines for all kinds of advertising

       essential direct-response element #2: the offer

       essential direct-response element #3: deadlines

       the gage million dollar bill mailer

       canfield’s sporting goods advertorial

       the automotive training institute advertorial

       the gage menswear placemat letter

       6) Going The Extra Mile For Extra Money

       response boosters

       personalize it

       double readership path

       puzzle piece mailer

       rubber band mailer

       photos & illustrations

       bill behind bars

       illustrations - no b.s.

       copydoodles

       7) Harnessing The Power Of Testimonials

       why you need testimonials

       how to get testimonials

       people are skeptical

       how to present testimonials

       in all media

       testimonials in action

       the coin mailer

       accu-tax advertisement in a community supplement newspaper

       gage 56th anniversary sale

       free wallet coupon in the gage nickel mailer

       scott tucker’s ‘babe’ tear sheet mailing

       8) Using Premiums To Skyrocket Response

       the perceived value of premiums

       the free $20 umbrella

       the ‘your-choice’ premium

       connecting the premium to the OUTRAGEOUS campaign

       brown bag mailer

       film processing mailer

       premiums as part of more than one offer

       premiums to increase referrals

       9) Reminding Sequentially Until They Buy

       learn to think differently

       increase results…double your response!

       dean killingbeck’s cold СКАЧАТЬ