Outrageous Advertising That's Outrageously Successful. Bill Glazer

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      BACK TO DAN KENNEDY: Two years after I heard Dan speak in Philadelphia, I noticed he was coming to Baltimore to participate in the same seminar I heard him speak at before. I wrote him a letter, stating that I would love to take him out to dinner and thank him personally for what he had done for my business in the past two years (over a 53 percent increase in sales and profits).

      So I was delighted when he responded and I had a chance to meet him personally. When we met, I used the time wisely and brought along a huge stack of direct-response advertising that I created over the past two years, including my first effort at OUTRAGEOUS advertising, which was a campaign that took advantage of a sprinkler malfunction I’d suffered in my store.

       Gage Menswear Sprinkler Malfunction Ad

      Dan was impressed. In fact, Dan was more than impressed. He actually suggested I go into business and teach other retailers how to use my strategies in their own businesses. And that’s how this started.

      Until that day, I had never considered that my strategies were something I could sell to others. It turns out—and I have lots of evidence—that my strategies are valuable to businesses in every field. And my most successful strategies are the OUTRAGEOUS ones because quite simply, OUTRAGEOUS advertising works.

      Contents

       Foreword by Dan Kennedy

       Preface

       1) Take The OUTRAGEOUS Path To OUTRAGEOUS Success

       the path less traveled, think differently

       OUTRAGEOUS yet systematic

       translating to other media

       OUTRAGEOUS produces results from … everyone

       ideas are in every industry

       ideas are everywhere

       defining results

       2) Defining Advertising And The Three Possible Responses

       this is direct response, not branding

       good news!!! often direct response leads to branding

       yellow pages: a yellow brick road

       three piles of advertising

       yes or no - or maybe later

       options equal opportunities

       options equal profits

       3) Applying OUTRAGEOUS Advertising

       who cares why it works; it works!

       OUTRAGEOUS works everywhere

       help wanted OUTRAGEOUSLY

       outrageous in vegas

       selling the statler brothers OUTRAGEOUSLY

       an OUTRAGEOUS sign selling results not products

       OUTRAGEOUS on the radio, #1

       OUTRAGEOUS on the radio, #2

       automotive training institute mailing

       the bill glazer $100 business card

       stand out or get thrown out!

       7 steps to apply OUTRAGEOUS advertising in your business, career, and СКАЧАТЬ