Интернет-маркетинг. Владимир Давыдов
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СКАЧАТЬ Традиционно для этого используется техника, которая называется «Типовые персонажи». Такой персонаж – это собирательный образ представителя сегмента целевой аудитории. Они нужны, чтобы строить сценарии поведения на сайте, в рекламных каналах, да и вообще для описания жизненного цикла клиента в целом.

      Пример описания типового персонажа для B2C продукта – металлической входной двери:

      Елена Анатольевна Иванова

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

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