Маркетинг менеджмент. Экспресс-курс. Филип Котлер
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СКАЧАТЬ style="font-size:15px;">      John R. Anderson, The Architecture of Cognition (Cambridge, MA: Harvard University Press, 1983); Robert S. Wyer Jr. And Thomas K. Srull, «Person Memory and Judgement», Psychological Review 96, no. 1 (1989): 58—83.

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      Fergus I. M. Craik and Robert S. Lockhart, «Levels of Processing: A Framework for Memory Research», Journal of Verbal Learning and Verbal Behavior 11 (1972): 671—684; Fergus I. M. Craik and Endel Tulving, «Depth of Processing and the Retention of Words in Episodic Memory», Journal of Experimental Psychology 104, no. 3 (1975): 268—294; Robert S. Lockhart, Fergus I. M. Craikand Larry Jacoby, «Depth of Processing, Recognition and Recall», in Recall and Recognition, ed. John Brown (New York: John Wiley & Sons, 1976).

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      Benson Shapiro, V. Kasturi Rangan, and John Sviokla, «Staple Yourself to an Order», Harvard Business Review (July–August 1992): 113—122. См. также: Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright, «The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market», Journal of Marketing Research (May 2000): 139—155.

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      Ученые разработали несколько моделей процесса приобретения товара. См.: John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior (New York: Wiley, 1969); James F. Engel, Roger D. Blackwell, and Paul W. Miniard, Consumer Behavior, 8th ed. (Fort Worth, TX: Dryden, 1994); Mary Frances Luce, James R. Bettman, and John W. Payne, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice (Chicago: University of Chicago Press, 2001).

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      См.: William P. Putsis, Jr. and Narasimhan Srinivasan, «Buying or Just Browsing? The Duration of Purchase Deliberation», Journal of Marketing Research (August 1994): 393—402.

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