Маркетинг менеджмент. Экспресс-курс. Филип Котлер
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Название: Маркетинг менеджмент. Экспресс-курс

Автор: Филип Котлер

Издательство:

Жанр: Управление, подбор персонала

Серия:

isbn: 978-5-459-01045-9

isbn:

СКАЧАТЬ style="font-size:15px;">      Для дополнительного изучения темы финансового анализа см. Peter L. Mullins Measuring Customer and Product Line Profitability (Washington DC: Distribution Research and Education Foundation, 1984)

      67

      Robin Cooper and Robert S. Kaplan, «Profit Priorities from Activity-Based Costing», Harvard Business Review (May-June 1991): 130—135.

      68

      Jack Neff, «P&G, Clorox Rediscover Modeling», Advertising Age, March 29, 2004, p. 10.

      69

      «Sony Says PSP Sells More Than a Half Million Units in Its First 2 Days», Wireless News, April 10, 2005, www.10meters.com; Nick Wingfield, «Games for Grown-Ups», Wall Street Journal, March 17, 2005, pp. B1+; John Teresko, «ASIA: Yesterday’s Fast Followers Today’s Global Leaders», Industry Week, February 2004, pp. 22—28; Gregory Solman, «Sony’s Got Game on Movie, TV Screens», Adweek, November 26, 2003, p. NA.

      70

      «Real-World RFID», Information Week, May 25, 2005, www.informationweek.com.

      71

      Mara Der Hovanesian, «Wells Fargo», BusinessWeek, November 24, 2004, p. 96.

      72

      Emily Sweeney, «Karmaloop Shapes Urban Fashion by Spotting Trends Where They Start», Boston Globe, July 8, 2004, p. D3.

      73

      См. «In-Flight Dogfight», Business 2.0, January 9, 2001, pp. 84—91; John Blau, «In-Flight Internet Service Ready for Takeoff», IDG News Service, June 14, 2002; «Boeing In-Flight Internet Plan Goes Airborne», Associated Press, April 18, 2004.

      74

      Bruce Nussbaum, «The Power of Design», Business Week, May 17, 2004, pp. 86—94.

      75

      Elizabeth Roger D. Blackwell, James S. Hensel, Michael B. Phillips, and Brian Sternthal, Laboratory Equipment for Marketing Research (Dubuque, IA: Kendall/Hunt, 1970); and Wally Wood, «The Race to Replace Memory», Marketing and Media Decisions, July 1986, pp. 166–67. См. также: Gerald Zaltman, «Rethinking Market Research: Putting People Back In», Journal of Marketing Research 34, no. 4 (November 1997): 424–37; Andy Raskin, «A Face Any Business Can Trust», Business 2.0 (December 2003): pp. 58—60; и Louise Witt, «Inside Intent», American Demographics (March 2004): 34—39.

      76

      Witt, «Inside Intent», pp. 34—39.

      77

      См. Kevin J. Clancy and Peter C. Krieg, Counterintuitive Marketing: How Great Results Come from Uncommon Sens e (New York: The Free Press, 2000).

      78

      Barbara Thau, «Target Has Home, Expansion in Its Sights», HFN, May 23, 2005, p. 4; Janet Moore and Ann Merrill, «Target Market», Minneapolis-St. Paul Star Tribune, July 27, 2001; «Hitting the Bulls-Eye: Target Sets Its Sights on East Coast Expansion», Newsweek, October 11, 1999.

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      Более детальное обсуждение можно найти в работе: Gary L. Lilien, Philip Kotler, and K. Sridhar Moorthy, Marketing Models (Upper Saddle River, NJ: Prentice Hall, 1992).

      80

      См. http://www.naics.com, http://www.census.gov/epcd/naics02.

      81

      Gerald Celente, Trend Tracking (New York: Warner Books, 1991).

      82

      Donald G. McNeil Jr., «Demographic “Bomb” May Only Go “Pop”!» New York Times, August 29, 2004, sec. 4, p. 1; «World Population Profile: 1998 – Highlights», U.S. Census Bureau, March 18, 1999, www.census.gov.ipc/www/wp98001.html .

      83

      Kathy Chen, «China Sees Growth in Toy Market», Wall Street Journal, December 2, 2003, p. B4; Sally D. Goll, «Marketing: China’s (Only) Children Get the Royal Treatment», Wall Street Journal, February 8, 1995, p. B1.

      84

      Sebastian Moffett, «Senior Moment: Fast Aging Japan Keeps Its Elders on the Job Longer», Wall Street Journal, June 15, 2005, pp. A1+.

      85

      «Futher Along the X-Axis», American Demographics, May 2004, pp. 21—24.

      86

      John Rodwan Jr., «Seeking Growth: Convenience Store Volume Increases to 12 Percent», National Petroleum News, May 2005, p. 19; «Top-10 U.S. Soft Drink Companies and Brands for 2000», Beverage Digest, February 15, 2001.

      87

      Brian Grow, «Hispanic Nation», Business Week, March 15, 2004, pp. 58—70.

      88

      Laura Koss-Feder, «Out and About», Marketing News, May 25, 1998, pp. 1, 20.

      89

      «Rural Population and Migration: Overview», Economic Research Service, U.S. Department of Agriculture.

      90

      Christopher Reynolds, «Magnetic South», Forecast, September 2003, p. 6.

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