Название: Монетизация инноваций. Как успешные компании создают продукт вокруг цены
Автор: Мадхаван Рамануджам
Издательство: Библос
Жанр: Управление, подбор персонала
isbn: 978-5-905641-37-4
isbn:
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Timothy Cain. «September 2015 YTD U.S. Passenger Car Sales Rankings – Top 158 Best-Selling Cars In America – Every Car Ranked». Good Car Bad Car. October 3, 2015. www.goodcarbadcar.net/2015/10/usa-september-2015-carsales-stats-by-model.html. The Dart’s sales in the first nine months of 2015 were 68,319 versus 278,742 for the Corolla and 249,749 for the Civic.
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Sarah Green Carmichael. «The Silent Killer of New Products: Lazy Pricing». Harvard Business Review. September 9, 2014. https://hbr.org/2014/09/the-silentkiller-of-new-products-lazy-pricing/
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Dr. Rob Adams. «Market Validation». Texas Executive Education, University of Texas McCombs School of Business. www.mccombs.utexas.edu/execed/take-aclass/marketing/market-validation. Accessed January 28, 2016.
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http://www.wsj.com/articles/SB10000872396390443720204578004980476429190
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Martin Grueber and Tim Studt. «2014 Global R&D Funding Forecast». R&D Magazine. December 2013. https://www.battelle.org/docs/tpp/2014_global_rd_funding_forecast.pdf
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World Intellectual Property Organization. «World Intellectual Property Indicators». 12, 2014. www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2014.pdf
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Рыночная капитализация Amazon достигла $273,4 млрд по сравнению с $204,9 млрд Walmart (по данным на 28 января 2016 года). http://quotes.wsj.com/WMT, http://quotes.wsj.com/AMZN
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Brad Molen. «Amazon Fire Phone Review: A Unique Device, but You’re Better Off Waiting for the Sequel». Engadget. July 22, 2014. www.engadget.com/2014/07/22/amazon-fire-phone-review/
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Austin Carr. «The Real Story behind Jeff Bezos’s Fire Phone Debacle and What It Means for Amazon’s Future». Fast Company. February 2015. www.fastcompany.com/3039887/under-fire
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«When Stuff Sucks #makeitright». Three, www.three.co.uk/makeitright. The advertisement for Hutchison’s Three mobile service can be viewed there.
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Pete Pachal. «How Kodak Squandered Every Single Digital Opportunity It Had». Mashable. January 20, 2012. http://mashable.com/2012/01/20/kodak-digitalmissteps/#UQGV2CTkjZqy
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Jennifer Valentino-DeVries. «From Hype to Disaster: Segway’s Timeline». Wall Street Journal Digits blog. September 27, 2010. http://blogs.wsj.com/digits/2010/09/27/from-hype-to-disaster-segways-timeline/
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«Segway Inc.». Wikipedia, last modified November 25, 2015. https://en.wikipedia.org/wiki/Segway_Inc.
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Bloomberg News. «Segway Bought by Xiaomi-Backed China Transporter Startup Ninebot». Bloomberg News. April 15, 2015. www.bloomberg.com/news/articles/2015-04-15/xiaomi-backed-startup-says-it-plans-to-buy-u-s-rival-segway
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Nick Bilton. «Why Google Glass Broke». New York Times. February 4, 2015. www.nytimes.com/2015/02/05/style/why-google-glass-broke.html?_r=0
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Thomas C. Frohlich. «Worst Product Flops of All Time». 24/7 Wall Street. March 3, 2014. http://247wallst.com/special-report/2014/03/03/worst-product-flopsof-all-time/#ixzz3inYE1gyy
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Ellen Byron. «Gillette’s Latest Innovation in Razors: The 11-Cent Blade». Wall Street Journal. October 1, 2015. www.wsj.com/articles/SB10001424052748704789404575524273890970954
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Информационный бюллетень по инновационным проектам Procter & Gamble для Gillette Guard. www.pg.com/en_US/downloads/innovation/factsheet_final_Gillette_Guard.pdf
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Mae Anderson. «Going into Homes to Make a Product People Like». Yahoo News. November 28, 2015. http://news.yahoo.com/going-homes-productpeople-151614434-finance.html
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«Shaving Statistics». Statistic Brain Research Institute. August 18, 2012. www.statisticbrain.com/shaving-statistics/
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Ellen Byron. СКАЧАТЬ