The Digital Frontier. Ajay Sohoni

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      In my Coca‐Cola family, I'd like to acknowledge Iain McLaughlin for pushing me to publish the book, Claudia Lorenzo for allowing me to spend the time I needed on the book, Belinda Ford for reading through and surfacing questions I would not have seen otherwise.

      And finally, I would like to thank the leaders and colleagues at Coca‐Cola, Lazada‐Alibaba and McKinsey for being incredible teachers and allowing me to learn the things that formed the foundations of this book.