The Digital Frontier. Ajay Sohoni

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      1  COVER

      2  TITLE PAGE

      3  COPYRIGHT

      4  DEDICATION

      5  WHY I WROTE THIS BOOK AND WHY YOU SHOULD READ IT

      6  ACKNOWLEDGMENTS

      7  CHAPTER 1: SETTING THE CONTEXT Let There Be Value Creation The Technology That Powers It The Key Consumer Trends of The Next Decade Stepping Back Before Diving In Notes

      8  CHAPTER 2: HOW COMPANIES REACH CONSUMERS Future of Out‐of‐Home Media Future of TV Advertising A New Kind of Personal Device A New Way of Building Ad Creatives Notes

      9  CHAPTER 3: HOW COMPANIES ENGAGE WITH CONSUMERS Harnessing Your Consumer Base The Future of Loyalty Programs Providing Additional Value Through Digital Products Engaging Through the Intangibles Notes

      10  CHAPTER 4: HOW CONSUMERS TRANSACT The Future of at Home e‐Commerce The Future of On‐the‐Go Commerce The Future of Browse Purchases The Future of Consultation Note

      11  CHAPTER 5: HOW COMPANIES CREATE PRODUCTS AND BRANDS The Future of Consumer Research Future of Personalization Continued Relevance of Brands The Future Localized Franchise Notes

      12  CHAPTER 6: HOW COMPANIES MANUFACTURE AND DISTRIBUTE PRODUCTS The Factory of the Future Future Logistics Digitization of the Route to Market The Circular Economy of the Future Notes

      13  CHAPTER 7: HOW COMPANIES WORK TOGETHER The Future of Finance The Future of Employment The Future of Leadership The Future of Government Notes

      14  CHAPTER 8: MAKING THE TRANSFORMATION HAPPEN Achtung! Sports analogy coming The 33 Framework – Nine Steps to Build and Execute a Digital Transformation EPIC 1 – IMAGINE Your Digital Future EPIC 2 – BUILD Your Transformation Unit EPIC 3 – OPERATE the Digital Transformation

      15  EPILOGUE

      16  INDEX

      17  END USER LICENSE AGREEMENT

      1 Chapter 1FIGURE 1.1 What is digital transformation?FIGURE 1.2 Top ten technology and consumer trendsFIGURE 1.3 The six digital frontiers

      2 Chapter 2FIGURE 2.1 The digital OOH marketplaceFIGURE 2.2 Value exchange for TV adsFIGURE 2.3 Cluster of personal devicesFIGURE 2.4 New creative value chain

      3 Chapter 3FIGURE 3.1 First, second‐ and third‐party consumer dataFIGURE 3.2 Benefits of a loyalty consortiumFIGURE 3.3 Providing value along the consumer journeyFIGURE 3.4 The intangibles exchange

      4 Chapter 4FIGURE 4.1 Disaggregation of e‐commerce servicesFIGURE 4.2 The neighborhood vending wallFIGURE СКАЧАТЬ