The Digital Frontier. Ajay Sohoni
Чтение книги онлайн.

Читать онлайн книгу The Digital Frontier - Ajay Sohoni страница 5

Название: The Digital Frontier

Автор: Ajay Sohoni

Издательство: John Wiley & Sons Limited

Жанр: О бизнесе популярно

Серия:

isbn: 9781119803263

isbn:

СКАЧАТЬ 235

      244  236

      245  237

      246  238

      247  239

      248  240

      249  241

      250  242

      251  243

      252  244

      253  245

      254  246

      255  247

      256  248

      257  249

      258  250

      259  251

      260  252

      261  253

      262  254

      263  255

      264  256

      265  257

      266  258

      267  259

      268  260

      269  261

      270  263

      271  264

      272  265

      273  267

      274 268

      275 269

      276 270

      277 271

      278 272

      279 273

      280 274

      281 275

      282 276

      283  277

      HOW CONSUMER COMPANIES CAN CREATE MASSIVE VALUE THROUGH DIGITAL TRANSFORMATION

       AJAY SOHONI

      Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

      For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

      Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

       Library of Congress Cataloging‐in‐Publication Data

      Names: Sohoni, Ajay, author. | John Wiley & Sons, publisher.

      Title: The digital frontier : how consumer companies can create massive value through digital transformation / Ajay Sohoni.

      Description: [Hoboken, NJ] : Wiley, 2021. | Includes index.

      Identifiers: LCCN 2021008534 (print) | LCCN 2021008535 (ebook) | ISBN 9781119803249 (cloth) | ISBN 9781119803256 (adobe pdf) | ISBN 9781119803263 (epub)

      Subjects: LCSH: Business enterprises—Technological innovations. | Customer relations.

      Classification: LCC HC79.T4 S736 2021 (print) | LCC HC79.T4 (ebook) | DDC 658.4/06—dc23

      LC record available at https://lccn.loc.gov/2021008534 LC ebook record available at https://lccn.loc.gov/2021008535

      Cover Design: Wiley

      Cover Image: © Getty Images

       To my parents, for accidentally engineering a hyper‐curious and free‐spirited professional and giving me the twin gifts of language and humor. I think it worked out okay this time, but I highly doubt that it is repeatable.

      It was early July in 2020 and we were just emerging from the COVID‐19 lockdown in Singapore, termed the “circuit breaker” here. A six‐week period of closure, distancing and disciplined social behavior which saved the city СКАЧАТЬ