Название: The Digital Frontier
Автор: Ajay Sohoni
Издательство: John Wiley & Sons Limited
Жанр: О бизнесе популярно
isbn: 9781119803263
isbn:
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THE DIGITAL FRONTIER
HOW CONSUMER COMPANIES CAN CREATE MASSIVE VALUE THROUGH DIGITAL TRANSFORMATION
AJAY SOHONI
This edition first published 2021 Copyright © 2021 by John Wiley & Sons, Ltd.
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Library of Congress Cataloging‐in‐Publication Data
Names: Sohoni, Ajay, author. | John Wiley & Sons, publisher.
Title: The digital frontier : how consumer companies can create massive value through digital transformation / Ajay Sohoni.
Description: [Hoboken, NJ] : Wiley, 2021. | Includes index.
Identifiers: LCCN 2021008534 (print) | LCCN 2021008535 (ebook) | ISBN 9781119803249 (cloth) | ISBN 9781119803256 (adobe pdf) | ISBN 9781119803263 (epub)
Subjects: LCSH: Business enterprises—Technological innovations. | Customer relations.
Classification: LCC HC79.T4 S736 2021 (print) | LCC HC79.T4 (ebook) | DDC 658.4/06—dc23
LC record available at https://lccn.loc.gov/2021008534 LC ebook record available at https://lccn.loc.gov/2021008535
Cover Design: Wiley
Cover Image: © Getty Images
To my parents, for accidentally engineering a hyper‐curious and free‐spirited professional and giving me the twin gifts of language and humor. I think it worked out okay this time, but I highly doubt that it is repeatable.
WHY I WROTE THIS BOOK AND WHY YOU SHOULD READ IT
It was early July in 2020 and we were just emerging from the COVID‐19 lockdown in Singapore, termed the “circuit breaker” here. A six‐week period of closure, distancing and disciplined social behavior which saved the city СКАЧАТЬ