The Inflation Myth and the Wonderful World of Deflation. Mark Mobius
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СКАЧАТЬ them how much they would pay to get them back. Questioning several respondents, they found that, for example, the value of not giving up WhatsApp was worth about $600 to the respondents. To give up free online search engines for a year, people on average responded that they would want to be paid over $17,000.

      Another factor in the deflation phenomenon is the spread of global trade. Despite the trade war between the US and China, the fact remains that world trade is on the rise – with a pause in 2020 as a result of the COVID‐19 crisis. According to the World Bank trade grew from 39% as a share of the world GDP to 59% between 1990 and 2018. This explosion of trade resulted in global competition for lower production and distribution costs as well as a rapid rise in information exchange which spurred innovation and change. The spread of deflation covers the globe. When American oil men discovered a way to extract oil and gas from rock using innovative fracking methods, oil prices globally were driven down – even when their methods initially were more expensive than the production costs in Saudi Arabia.

      In this book I want to lay out the following ideas.

      Secondly, the measurement of inflation is severely flawed; not because the diligent people who gather statistics regarding the prices of goods and services around the world are unqualified or unfaithful to their trade, but because they are not only shooting at a moving target – with prices changing up or down on a minute by minute basis – but also the very nature of the products and services they are trying to measure is continuously changing. The desire for simplification in constructing an index that will encompass the multitude of prices, and reflect the buying habits of the entire population, is a thankless task and one doomed to severe imperfections.

      Fourthly, advances in technology and automation are leading to continuously falling costs for many goods and services. At the same time, every year a multitude of completely new and innovative products enter the consumer stage and improve people’s lives around the world.

      Finally, incomes in currency terms or the buying power of consumers change continuously, and, in fact, for most of history, they have tended to match price increases. Therefore, although it may seem that inflation is taking place for some products and services, they are actually getting cheaper in terms of the earning power of the consumer.

      If you take all of the above together I am sure you will agree with me that our understanding of inflation is to say the least flawed. I would even go a step further: In my opinion the concept of inflation is a myth, a legend, a fable, and, yes, a falsehood for a number of reasons. What we are experiencing today is, in fact, a deflationary spiral driven by innovation and automation. This deflationary phenomenon is here to stay and will continue to improve our standard of living. Welcome to the wonderful world of deflation!

      Note

      1 1 http://www.klenow.com/internet‐rising‐prices‐falling_Goolsbee_Klenow.pdf.

      Special thanks to Anna von Hahn who gave invaluable help in editing this book and helping me to clarify many points. I would also like to thank my publisher, especially Gladys Ganaden for taking such excellent care of The Inflation Myth during the publication process. My books have always been in the best possible hands at Wiley. Last but not least, appreciation to Kelly Falconer for her great performance as my agent and also to Graeme Falconer for his support.

      Mark Mobius is a founding partner of Mobius Capital Partners. Previously he was executive chairman of the Templeton Emerging Markets Group and spent over 30 years investing in emerging markets all over the world. He received a PhD from the Massachusetts Institute of Technology. Mark is on the International Finance Corporation's Economic Advisory Board and served on the World Bank's Global Corporate Governance Forum as co‐chairman of its Investor Responsibility Task Force. Mark is the author of several books including: Invest for Good (2019); The Little Book of Emerging Markets (2012); Passport to Profits (1999/2012); Mobius on Emerging Markets (1996); The Investor's Guide to Emerging Markets (1994); Equities, An Introduction to Core Concepts (2006); Bonds, An Introduction to Core Concepts (2012); and Mutual Funds, An Introduction to Core Concepts (2007).

       www.markmobius.com

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