YouTube Channels For Dummies. Rob Ciampa
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Название: YouTube Channels For Dummies
Автор: Rob Ciampa
Издательство: John Wiley & Sons Limited
Жанр: Программы
isbn: 9781119687986
isbn:
By default, YouTube assigns your channel an ugly, random, and completely unmemorable URL. (URL, short for Uniform Resource Locator, is a fancy name for a web address.) You’d do well to replace this ugly URL with one that supports your branding and helps viewers remember your channel. Just note that, to update the URL, you must meet some eligibility requirements. More specifically, you must have at least 100 subscribers, at least 30 days of channel management under your belt, a Channel icon, and a piece of channel art. (We go over how to do this in Chapter 3, in the “Customizing and Branding Your Channel” section.)
Anyway, here’s how you get the customizing process started:
1 Log on to YouTube and click your Channel icon in the top right to open the YouTube Studio and YouTube Settings pulldown menu. (Refer to Figure 2-16.)
2 Choose the Settings option from the pull-down menu.You’re taken straight to the Account Settings Overview screen.
3 Click Advanced Settings, located at the bottom of the list on the left side of the page. (Refer to Figure 2-25.)You progress to the advanced channel settings, which you can see in Figure 2-30.
4 Click Create Custom URL.Doing so takes you to a page that prompts you to choose a new, custom channel URL.
5 Choose a custom channel URL.
FIGURE 2-30: Advanced settings, featuring the confusing random URL.
Because you followed the advice earlier in this chapter and checked to make sure your URL was available before you chose your channel name (Right? Right?), you can just enter the name of your channel and you’ll be all set up with a nice, clean URL that matches your channel — something like this:
www.youtube.com/user/mychannelname
Joining the YouTube Partner Program
It’s possible to make money on YouTube. If you’re really successful, producing content for YouTube can be your full-time, exciting job. But don’t run to the bank yet, because you’ll need to create a great channel, fill it with wickedly good content, build a passionate community of fans — and join the YouTube Partner Program.
The YouTube Partner Program is a formalized way of helping content creators (which usually goes hand in hand with channel owners because they’re often one and the same) make money in several ways:
Advertising revenue: You can allow Google and YouTube to place ads against your content and receive a share of the ad revenue. You can learn all the details about this in Chapter 14.
Channel memberships: You can offer paid subscriptions with viewers paying a monthly fee for access. This option isn’t for everyone, and you’ll need some unique content. Viewers on YouTube usually don’t like to pay.
Merchandise shelf: You can use your content to help sell your product and actually provide special links where viewers can go buy your stuff. You can sell up to 12 items on your channel, and superimpose products on livestreams or at the end of videos.
Live fan engagement: Subscribers can pay to have comments or stickers stand out from others during live events on your channel.
YouTube Premium: Though YouTube Premium viewers don’t see ads, creators can still receive revenue if their content gets viewed.
Super Chat and Super Stickers: Subscribers can pay to have comments or stickers stand out from others during live events on your channel.
Though the monetary aspect of the YouTube Partner Program is the primary driver for most creators, YouTube also provides some support for content generation though places like YouTube Spaces, which are special studios built just for YouTube creators and advertisers around the world. Check it out here:
www.youtube.com/yt/space
Our recommendation is to not rush into the partner program right away. Focus on your channel, content, and community, which you can learn about in detail in this book. With all that in place, you can check out Chapter 14 to start the revenue engine humming.
Chapter 3
Building Your Channel from the Ground Up
IN THIS CHAPTER
A YouTube channel is where the creator can track activity, maintain account settings, and — most importantly for a creator like you — upload videos. The ability to find your way around your channel and understand the different features that YouTube offers is essential to building your audience, and [drumroll, please] obtaining revenue.
Navigating Your Channel
A YouTube channel has two primary purposes. For most users, YouTube is for watching videos. When you log in to your YouTube account, you’re met with a page offering a lot of videos for you to watch. You also see a large ad — no surprise there — as well as suggestions from YouTube for what you should watch. You see sections for some of the channels you subscribe to, and some guesses at stuff you might like. A lot of the logged-in experience is covered in Chapter 2, but now it's time to dig a little deeper and look at what you can do with your channel.
The Your Channel menu item
The value of making your channel stand out can't be overestimated. Though your videos are ultimately the most important tool you have for attracting viewers and subscribers, the look of your channel is a big deal, too. YouTube wants viewers to spend more time watching content. What better way to do this than by giving users, like you, the tools to make an awesome YouTube channel experience?
When you’re logged in on YouTube, СКАЧАТЬ