YouTube Channels For Dummies. Rob Ciampa
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Название: YouTube Channels For Dummies

Автор: Rob Ciampa

Издательство: John Wiley & Sons Limited

Жанр: Программы

Серия:

isbn: 9781119687986

isbn:

СКАЧАТЬ and a logo known as the Channel icon. A small check mark appears next to the channel name if it’s verified, meaning a person or brand behind the account is the real deal.

       Subscription status and control: In Chapter 10, you discover that subscriptions are important to creators and viewers because subscriptions provide a better level of engagement among the two. The Subscribe button, which is to the right of the Channel icon, appears in red with a subscriber count number if the viewer is not subscribed. Simply clicking the button enables the subscription, and the button turns gray while adding a secondary subscription setting button that looks like a gear. Click this secondary button to control how you want to receive updates from the channel. To unsubscribe from a channel, all you need to do is click the gray Subscribed button, then click Unsubscribe from the pop-up window that appears.

       Description: The video description field should provide all sorts of helpful information about the video and a way for viewers to find additional information, which may include links to make a purchase or support a political candidate, for example. Only part of the description is shown, so a viewer can click the Show More bar under the description summary to see the rest of the information. Chapter 9 shows you how to best organize the description field.

       Comments: Comments about the video are placed just below the description field and can be sorted according to popularity or recency. Regular YouTubers know that comments can range from highly informative to occasionally pretty rude. Remember that YouTube is a social media platform and with it comes the good, the bad, and the ugly — especially in the Comments section. As a creator, you definitely want to attract comments, but keep in mind that you can filter out inappropriate ones or ban specific viewers who only cause trouble. (We tell you more about comments management in Chapter 10.)

      There are a number of reasons you’d want to open a YouTube account. Though the logged-out experience is interesting, you need an account to subscribe to channels, create playlists, comment on videos, and generally become part of the YouTube community. Not to mention, you need an account to launch your channel, where you upload videos, run ads on those videos, and generate some revenue.

      

Be aware that signing up for a YouTube account means signing up for a Google account. Google owns YouTube, and recently Google has been busy unifying its products under a single login, allowing you to use one username and password to log in to its complementary services — like Gmail, Google Drive, Calendar, and Maps — in addition to your new YouTube account.

      

You’ll use this channel as your business, and you should, as the popular idiom goes, “never mix business with pleasure.” Though not always 100 percent true — many people have jobs they truly enjoy — this statement definitely applies in this case. If you take to heart all the principles in this book and have a bit of luck, your channel could become quite popular. You’ll then be in the unenviable position of running your new online video business in your personal email account, and you’ll be stuck with the job of sifting through the guilt-inducing emails from your mother, the advertisement for the big sale at the store where you bought a gift for your ex once (like 12 years ago), and, of course, messages that might actually be important. Rather than deal with that hassle, just go ahead and start a new account. It’s free.

      Follow these steps to get a Google account you can use on YouTube:

      1 Click the blue Sign In button.Doing so takes you to the Google login screen, shown in Figure 2-8, where you can log in or create a new account. Last time we checked, the big blue Sign In button was in the top right of the screen, but be aware that YouTube, like all other websites, tends to redesign things and move buttons around from time to time. If you already have a Google account, you may already be logged in. If you’re creating a new account to go with a new channel, it may help to use a private browsing mode in your web browser to avoid confusing Google.

      2 Click the Create Account link, below the Username and Password fields.Doing so yields a pop-up with two options, shown in Figure 2-9: For Myself and To Manage My Business. Though the account-making process is identical for both, the latter enables the Business Personalization setting, allowing Google to target ads toward you that it thinks will help your business. Unless you want to receive marketing tailored toward your business, going with For Myself is just fine.FIGURE 2-8: The Google login screen.FIGURE 2-9: Choosing the type of account.

      3 Fill in the necessary information.The fields shown in Figure 2-10 are much like what you’d expect, but here’s a description of each item anyway:Your name: This is the name associated with your account. You can use either your real name or a made-up name that reflects your account. Just be aware that the name functions as the public face of your channel, so sophomoric attempts at humor are probably not the way to go.Your current email address: We like Gmail, so create a new Gmail address when setting a new account, instead of using your current email address. It makes all your YouTube work easier. Below this field is a link that offers the option to create a new Gmail account.Password: You’ve probably done the Create a Password and Confirm Your Password song-and-dance a thousand times before, so we don’t offer any advice other than to recommend that you follow the sound password tips that Google offers during this process.FIGURE 2-10: Creating your Google account.

      4 Click Next.

      5 In the new dialog box that appears (see Figure 2-11), enter the following personal details:Verify your phone number: A mobile phone number is required for identity confirmation and account recovery processes. (You use account recovery when you’ve forgotten your password.) So go ahead and enter your phone number.Add a recovery email address: Though adding one is optional, we recommend that you enter a recovery email. Like your phone number, it can be used for account recovery and serves as a good backup if you’re unable to reach your phone.Birthday: No ifs, ands, or buts — you need to choose a birthdate. You may not want to show your real age, what with YouTube largely being a young person’s game, but we won’t encourage you to lie. If you’re going to be a smart-aleck and decide to give the age of your channel rather than your own age, make the age at least 18. Some content on YouTube has age restrictions, and giving your channel a birthdate that makes it less than 18 years old can come back to bite you.Gender: Gender is truly up to you. It’s a sensitive subject these days, so we won’t joke about it here. Personally, when we’re creating business accounts, we usually choose Rather Not Say because we think of the channels as an inanimate object.FIGURE 2-11: Enter your personal details.

      6 Click Next.

      7 In the next dialog box that appears (see Figure 2-12), verify СКАЧАТЬ