YouTube Channels For Dummies. Rob Ciampa

Чтение книги онлайн.

       Avoid rushing into anything. You should think hard about this decision. Though it seems like a light one, it can truly impact the success of your channel in the long run if you choose a bad name.

       Relate the name to your content, if possible. Are you creating a channel about video games? Try to work a gaming term into your title. If you plan to create fitness-related content, try to integrate workout or sports terms.

       Steer clear of profanity, vulgarity, and inside jokes. Though you may find it hilarious to name your channel Dadfarts, a name like this one necessarily limits your market. It’s hard to predict what path your videos might take on their way out into the world, and a sophomoric name (or a downright obscene one) might deter your viewers from sharing your video. Note: You want people to share your videos!

       Come up with a catchy name. Your channel name needs to be memorable. People love puns, rhyming, and alliteration, but don’t try to integrate all three. That’s a little much.

       Make the name easy to spell. People need to be able to find your channel, and choosing a word that’s difficult to spell can prevent people from finding you. Do not see this as a felicitous opportunity to create a recondite channel name thronged with abstruse vocabulary that will confuse and confound your potential viewers.

       Provide a name that’s easy for people to talk about. When you think you’ve hit on the perfect name, try reading it aloud a few times, and make sure you can pronounce it. You want to have a channel name that people can talk about and make themselves understood. The best test for this is to call a friend on the phone and direct them to your channel. If you can tell your friend the channel name and they can get there without your having to spell it, you have a usable name on your hands.

       Ensure that the name is available and that you won’t be confused with another business on YouTube or elsewhere. You should search the web in general, and YouTube specifically, to make sure your brilliant channel name isn’t already in use elsewhere. You should also ensure that the URL you prefer is available. YouTube’s allocation of URLs isn’t automatic, and you choose your custom URL in a later step. So, even if your channel name is available, your custom URL may not be available. Check this in advance or else it can turn into a real problem.

      1 Log on to YouTube and click the Channel icon in the top right to open the YouTube Studio and YouTube Settings pull-down menu. (Refer to Figure 2-16.)

      2 Choose the Settings option from the pull-down menu.Doing so takes you to the Account Settings Overview page. In most Google products, the Gear icon implies “settings.”

      3 On the new page that appears, click the Channel Status and Features link. (See Figure 2-25).A long list of features appears, as shown in Figure 2-26, but you’re interested in the Verify feature — you need to verify again before you can move on.

      4 Click the Verify button.The Account Verification page appears, spelling out that account verification is a 2-step process. The first step of the verification asks for your country location and asks you to specify how you want to receive a verification code, as shown in Figure 2-27.

      5 Specify your country location, choose a verification method, and then click Next.You can receive a verification code by text message or voice call. Just pick an option, enter your phone number, and click Submit, which takes you to Step 2, as shown in Figure 2-28. Whichever delivery method you choose, you’ll soon receive a numeric code.FIGURE 2-25: The Settings page.FIGURE 2-26: The Status and Features page.FIGURE 2-27: Verifying your account, Step 1.FIGURE 2-28: Verifying your account, Step 2.

      6 Enter your verification code and then click Submit.You move on to a screen with a satisfying check mark that informs you that you’re verified.

      7 Click Continue.You are now verified! You’re returned to the Additional Features page, where this whole verification thing began.