Entrepreneurship. Rhonda Abrams

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СКАЧАТЬ Like an Entrepreneur

      The Four Cs

      Your Business Vision

      Moving from Dream to Reality

      Business Opportunities

      Your Bright Idea

      Basic Business Concept

      Your Business Model

      Feasibility Analysis

      Types of Industry Information to Research

      Types of Target Market Information to Research

      Types of Company Information to Research

      Research Questions

      Organizing Data Sources

      Statement of Mission

      Sources and Use of Funds

      Assumption Sheet

      Your Elevator Pitch

      Who’s on Your Team?

      Who Are the Customers?

      Psychographic Description

      Target Market Characteristics

      Market Size and Trends

      Barriers to Entry

      Niche Market Ideas

      Competitive Analysis, Customer Perception Factors

      Competitive Analysis, Internal Operational Factors

      SWOT: Strengths/Weaknesses/Opportunities/Threats

      Income Statement

      Cash Flow Statement

      Balance Sheet

      Questions to Ask an Accountant

      Research Prospective Investors

      Questions Investors Will Ask, and Your Answers

      The Right Documents

      Research Prospective Lenders

      Start-up Costs

      The Five Fs

      Average Customer Lifetime Value (CLV)

      Your Company Name

      Create Your Identity

      Your Core Message

      Website Checklist

      Social Media Strategy

      Trade Shows and Industry Events

      What’s the Hook?

      Marketing Vehicles Comparison Chart

      Sales Force

      Plan Your Distribution Needs

      Distribution Considerations

      Creating a Proposal

      Sales Procedures and Operations

      Key Management

      Your Management Structure

      Leadership Traits

      Employee Tasks

      Write a Job Description

      Supplier Comparison Chart

      Determine Your Supply Needs

      Inventory Control

      Identifying Your Technology Needs

      Your Technology Policies

      Your Legal Structure

      Discussing Partnership Terms

      Questions to Ask Potential Partners

      Business Licenses and Permits

      Social Responsibility

      Global Financial Considerations

      International Marketing

      Sales

      Global Social Responsibility

      Company Vision

      Priorities

      Milestones

      CHAPTER

       1

       What Is Entrepreneurship?

      

Understanding Entrepreneurship

       Entrepreneurs change the world

       Growth of entrepreneurship

       Factors driving the growth of entrepreneurship

      

Think Like an Entrepreneur

       Great entrepreneurs expect change

       Great entrepreneurs know how to fail

      

The Advantages and Challenges of Entrepreneurship

       Advantages

       Challenges

      

Your СКАЧАТЬ