Entrepreneurship. Rhonda Abrams

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      “In my opinion, your book is the definitive guide for successful business plans. I particularly appreciate and recommend the use of the Flow-Through Financial worksheets. Each is a great device to illustrate the connection between the qualitative and quantitative elements of a plan.”

      — Gene Elliott, Business Consultant, New Mexico

      “I’ve been using and promoting Successful Business Plan since 1993, and it’s great! I’ve taught business plan writing in several local SBDCs, as well as nationally, through the Neighborhood Reinvestment Training Institute. My course is designed and delivered around your book.”

      — Ransom S. Stafford, Business Consultant, Twin Cities, MN

      “One of the best books on business planning. The overall quality of this book is excellent, but three things make it stand out: First, it contains worksheets that walk you through the information gathering process. Fill them out, and even the financials—always the hardest part of a plan—will fall right into place. Second, it has a sample plan that reads like a real business plan, written by a real person for a real business. You can use much of the wording in your own plan. Third, it has tips from successful managers, leaders, and business owners, large and small. I was especially fascinated reading the tips from ex-49’er head coach Bill Walsh. You can’t go wrong following his advice on planning and organizing!”

      — Economic Chamber of Macedonia

      “Successful Business Plan is thorough, well-organized, and a very useful tool for business planning and development. It’s an excellent guide to the details involved with creating a solid, useful business plan.”

      — Jim Jindrick, The Institute of Electrical and Electronics Engineers and the University of Arizona

      “I chose Successful Business Plan because of its ease of use, its clarity, and its good examples. I have used the book for a number of years now.”

      — Jean Morris, The Culinary Institute of America

      “It has a clearly defined, comprehensive approach.”

      — Zane Swanson, Emporia State University, KS

      “Here at the SBDC we offer clients an eight-week business planning counseling program called Business Plan Expedited (BPE). BPE is structured around Successful Business Plan — the end result is a well-written business plan that can be used as a part of a business loan application package. I specifically chose this text because I used it, per recommendation from my graduate school advisor, for my MBA project in graduate school 13 years ago!”

      — Indria Gillespie, Sierra College SBDC

      “Your book has been both an inspirational read as well as a comprehensive guide for starting my business. Being relatively inexperienced with entrepreneurship, your book has not only given me the ability to create a solid roadmap for planning, but has also provided an encouraging and easy way to cope with the enormous amount of information and organization needed. I particularly enjoy the various quotes from business professionals who have had experience in business planning. They give precious insight and different viewpoints that I would not have seen. Thank you for writing this book!”

      — Simon Lee, Entrepreneur

      “It combines, in a very clear way, both aspects of business planning and effective writing of business plans. The book is very well written. The forms are very useful.”

      — Eyal Yaniv, Bar Ilan University, Israel

       Rhonda Abrams

      Entrepreneurship

       2nd Edition

      A REAL-WORLD APPROACH

       Entrepreneurship: A Real-World Approach

      © 2017 by Rhonda Abrams

      Published by PlanningShop

      All rights reserved. No part of this publication may be reproduced, transmitted, stored in an information retrieval system, or used in any form or by any means, graphic, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the publisher.

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      PlanningShop is a division of Rhonda, Inc., a California corporation.

       ACKNOWLEDGMENTS:

      Contributing writing and research: Alice LaPlante, Anne Marie Bonneau, Chandra Ganguly

      Editing: Anne Marie Bonneau

      Proofreading: Mark Woodworth

      Cover and interior design: Diana Russell Piazza, DianaRussellDesign.com

      Illustration: Paulina Cioce, PaulinaArt.com

      Indexing: Theresa Duran

      ISBN: 978-1-933895-51-2 (Book)

      ISBN: 978-1-933895-52-9 (Bundle)

      Library of Congress Control Number: 2016948635

      “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.”

      — from a Declaration of Principles jointly adopted by a committee of the American Bar Association and a committee of publishers.

      Printed in the United States of America

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