Entrepreneurship. Rhonda Abrams

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      Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as a leading expert on entrepreneurship and small business. Rhonda’s column for USA Today, “Successful Strategies,” is the most widely distributed column on small business and entrepreneurship in the United States, reaching tens of millions of readers each week.

      Rhonda’s books have been used by millions of entrepreneurs. Her first book, Successful Business Plan: Secrets & Strategies, is the best-selling business plan guide in America. It was named one of the top 10 business books for entrepreneurs by both Forbes and Inc. magazines. She is also the author of more than a dozen other books on entrepreneurship and has sold more than two million copies of her books. Rhonda’s other books are perennial best sellers, with three of them having reached the nationally recognized “Top 50 Business Best-Seller” list.

      Rhonda not only writes about business—she lives it! As the founder of three successful companies, Rhonda has accumulated an extraordinary depth of experience and a real-life understanding of the challenges facing entrepreneurs. Rhonda first founded a management consulting practice working with clients ranging from one-person start-ups to Fortune 500 companies. An early web pioneer, she founded a website for small business that she later sold. Today, Rhonda is CEO of the publishing company PlanningShop, which focuses exclusively on the topics of business planning, entrepreneurship, and new business development. PlanningShop is America’s leading academic publisher in the discipline of entrepreneurship.

      A popular public speaker, Rhonda regularly addresses leading industry and trade associations, business schools, and corporate conventions and events. Educated at Harvard University and UCLA, Rhonda lives in Palo Alto, California.

       Rhonda Abrams:

       facebook.com/RhondaAbramsSmallBusiness

       twitter.com/RhondaAbrams

       Table of Contents

       1

What Is Entrepreneurship?

       2

Opportunity Identification and Feasibility Analysis

       3

Basic Business Research

       4

Business Planning

       5

Your Customers and Target Market

       6

Competitive Analysis, Strategic Positioning, and Risk Assessment

       7

Money Management

       8

Financing Your Business

       9

Marketing Fundamentals

       10

Marketing Tactics

       11

Sales and Distribution

       12

Management and Leadership

       13

Human Resources Issues

       14

Operations

       15

Technology

       16

Legal Issues

       17

Social Entrepreneurship and Social Responsibility

       18

Globalization

       19

Growing the Venture

       20

Resources

      

Index

       Entrepreneur’s Worksheets

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