e: A Novel. Matt Beaumont

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Wednesday 5 January 2000

      [email protected]

      5/1/00, 8.06am (10.06am local)

      to… [email protected]

      cc…

      re… be happy!

      You are indeed 110% correct to tell your Created Director not to flap! For here is the astonishing Coca-Cola work I have been promising. It is, I think you will be agreeing, mole-breaking stuff. I waste no further ado and reveal all!

      Our first commercial is opening on a grey scene of down-in-mouth teenagers sadly missing Coke refreshingness. This is quickly changing to technicolours as Europe’s premier pop group, Aqua, appear and are singing their own brand of uplifting, happy music:

       We make fizzy pop,

       And Coke make fizzy pop,

       Put the two together,

       And the fun, it never stop!

       Fizzy whizzy pop,

       That take you to the top,

       It make you oh-so-happy,

       And give the blues the chop!

      As they sing, dance and lark about in a clean-cut, teenager way, the with-it youngsters are drinking Coca-Cola and their mood is transforming to beaming happiness.

      And this is just the first TV script! I fax the other five to you now. Your reaction will be like mine when my top-gun team bring me this outrageous concept. WOW and DOUBLE WOW!! I know it will be a brave client to buy an idea of such power, but with your famous ‘ball of steel’, I am knowing you can do it.

      Perhaps my overhead projections and me come over for the pitch to lend mortal support? I take already the liberty to put this thinking to Jim Weissmuller and he is most enthusing.

      As soon as you are getting over the excitement, let me know what you think.

      Toodle-pip – Pertti

      David Crutton – 5/1/00, 8.10am

      to… Chandra Kapoor

      cc…

      re… COMPETITION TIME

      Complete the following sentence:

       If my fucking e-mail is not fixed by tomorrow morning …

      Ken Perry – 5/1/00, 8.15am

      to… All Departments

      cc…

      re… FIRE DRILL

      I would like to remind you of prescribed practice in the event of fire, terrorist alert or other unspecified emergency. All departments have a designated fire officer. This person is responsible for the orderly evacuation of the premises.

      If you are unaware of who your fire officer is, you will find a list on the noticeboard at the end of your floor. If you are a fire officer and are unsure of your duties, please see Shanice, my secretary, who will book you onto a short refresher course.

      There will be a fire drill today at precisely 11.30am. Please treat it as REAL and stick to the evacuation procedure as outlined in the staff handbook.

      And remember, drills save lives.

      Thank you for your co-operation.

      Ken Perry

      Office Administrator

      David Crutton – 5/1/00, 8.22am

      to… Simon Horne

      cc…

      re… Coke

      Last night I believe I sent you an e-mail telling you not to worry. Well, once in a while even I am wrong.

      For reasons too ridiculous to go into, our colleagues in Finland have taken it upon themselves to work on the Coke pitch. In their enthusiasm, they have also chosen to inform Weissmuller of their efforts.

      I don’t have to tell you how we’ll look if we’re trashed by a bunch of humourless, elk-shagging Scandinavians, but I will, anyway. We’ll look like total bloody cunts.

      So let me apply a little pressure. I know the pitch is over a week away, but I want to review all work this morning. I have had a preview of the Finnish campaign, and it is unmitigated shite. Nevertheless, I want to make absolutely sure that there is no opportunity for us to be outdone.

      We’ll review at 11.30, and I fully expect to be dazzled.

      Susi Judge-Davis – 5/1/00, 9.01am

      to… Simon Horne

      cc…

      re… morning!

      Good night at Bib’s? Did you try the scallops with squid ink risotto? To die for! Anyway, your door is closed so I won’t disturb, but when you’re off the phone, please can you call David? He’s been trying to reach you since I got in, but I did what I’m paid for, darling, and stalled him. Harriet is after you as well. She wants to confirm the Mako review for the end of today. I told her not to get her hopes up! I’m going for a Pret’s latte. Do you want a choccy croissant while I’m there? Sx

      Zoë Clarke – 5/1/00, 9.09am

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