The Times Style Guide: A guide to English usage. Ian Brunskill
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Название: The Times Style Guide: A guide to English usage

Автор: Ian Brunskill

Издательство: HarperCollins

Жанр: Книги для детей: прочее

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isbn: 9780008146184

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СКАЧАТЬ for the place where decisions are made about whether to reimburse members’ expenses for moats and beams

      Commonwealth heads of government meeting lower case after cap C

       communiqué

      communism, communist as with socialism and socialist, the best rule of thumb is to cap only when in specific party context, eg a Communist candidate, a Communist rally, the Communist mayor of Lille; but communist ideology, communist countries etc. Likewise fascist. It will help to think of a parallel with conservative/conservatism or liberal/liberalism. But Marxist, Stalinist and Nazi should be capped

      community beware overuse in phrases such as the international community, the black community etc

      companies there was once a useful distinction to be made between company and firm; the latter implied a business partnership, as in the legal or accountancy professions, estate agents etc. The words now seem to be used more or less interchangeably to cover almost any sort of enterprise, not least because the shorter word has obvious advantages for headlines

      company names and brand names Follow the style and spelling that the company prefers unless it is ugly, distracting or absurd; use common sense. In practice, given the irritating prevalence of initial minuscules and mid-word caps in the modern corporate world, this will mean applying conventional orthography to many names that the companies themselves choose to write differently. So, use all caps only if a name consists of (and is pronounced as) a series of initials: BMW, IBM, EDF etc. Otherwise generally (and if in doubt) use an initial cap followed by lower case as for any other name, even if corporate branding is all upper or lower case or has capitals in odd places: Adidas (not adidas), Amazon (not amazon), Ikea (not IKEA), Easyjet, (not easyJet), Moneysupermarket (not MoneySuperMarket), Talktalk (not TalkTalk), Talksport (not talkSPORT) etc. An exception is made for the small number of household name global brands that have a capital as their second letter: iPad, iPhone, eBay; these may be written thus, and there seems no need to give them an extra initial capital even when they start a sentence or headline (something they should do only if it cannot be avoided). Prefer to ignore spurious typographical symbols in contrived or gimmicky spellings: Yahoo not Yahoo!, Eon not E.ON, Fevertree not Fever-Tree etc. Abbreviate to Co in, eg John Brown & Co. Company is singular. No full points in company titles, as in WH Smith and J Sainsbury. Usually no need to add Ltd, plc, LLP etc

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