Английский язык. Практический курс для решения бизнес-задач. Нина Пусенкова
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СКАЧАТЬ (to) v – брать обязательства, совершать, поручать, вверять; подвергать

      committed (to) a – преданный, приверженный

      29. supervisor n – инспектор

      supervision n – надзор, наблюдение, инспекция

      supervise v – надзирать, наблюдать, инспектировать

      30. assembly line – сборочная линия, конвейер

      31. mission statement – декларация миссии компании

      32. integrity n – целостность, полнота; порядочность

      33. code n – код, кодекс, сборник правил

      34. (in)tangible a – (не)материальный, (не)осязаемый

      Exercise 1. Answer the following questions.

      1. Does corporate culture influence the way organizations are managed? 2. Do efficiency and effectiveness of a company depend on corporate culture? 3. Does corporate culture affect the relations of a company with its stakeholders? 4. How would you define corporate culture? 5. Do slogans really give us a general idea of what the company stands for? 6. Who should create the internal environment in an organization? 7. What are the basic values of successful companies? 8. Is bottom line the only thing that really matters? 9. Are employees always rewarded for quality? 10. Why is it important for companies not to violate any laws and be ethical?

      Exercise 2. The dictionary «Economics» gives the following definitions of the terms «effectiveness» and «efficiency»: «Effectiveness is the achievement of objectives. Efficiency is the achievement of the ends with the least amount of resources.» Make 4—6 sentences of your own using these words in order to emphasize the difference between them.

      Examples: Sibneft was one of the most efficient oil companies in Russia demonstrating a rapid low-cost oil production growth.

      Aeroflot has introduced an effective frequent flyer program.

      Exercise 3*. According to the generally accepted definition, «Stakeholders are the people or institutions that are affected, or might be affected, by an organization’s activities. Likewise, stakeholders can, in return, affect the activities of that organization.»

      The text identifies such stakeholders as customers, suppliers, creditors and competitors. What other stakeholders can you name?

      Exercise 4. «Commitment» means «обязательство» and «приверженность, преданность чему-либо». Make 4—6 sentences of your own using the word «commitment» to emphasize its different meanings.

      Examples: Gazprom has always met its gas export commitments to Western Europe.

      Bosco di Ciliegi is known for its unwavering commitment to customer satisfaction.

      Exercise 5. Study the Hofstede Cultural Orientation Model (1995) that classifies cultures based on where they fall on five continuums, and identify the culture of your company according to these categories:

      1.Individual vs. Collective Orientation

      The level at which behavior is appropriately regulated.

      2.Power-Distance Orientation

      The extent to which less powerful parties accept the existing distribution of power and the degree to which adherence to formal channels is maintained.

      3.Uncertainty-Avoidance Orientation

      The degree to which employees are threatened by uncertainty, and the relative importance to employees of rules, long-term employment and steady progression through well defined career ladders.

      4.Dominant-Values Orientation

      The nature of the dominant values – e.g., monetary focus, well-defined gender roles, formal structure – vs. concern for others, focus on quality of relationships and job satisfaction, and flexibility.

      5.Short-Term vs. Long-Term Orientation

      The time frame used: short-term (involving more inclination toward consumption) vs. long-term (involving preserving status-based relationships).

      Exercise 6*. Fill in the blanks using terms given below.

      Gore’s Corporate Culture.

      How we work sets us apart. We encourage hands-on…………, involving those closest to a project in………… Teams organize around……… and leaders emerge.

      Our……., Bill Gore created a flat lattice organization. There are no………. nor pre-determined…………. Instead, we communicate directly with each other and are………….. to follow members of our……………

      How does all this happen?……… (not employees) are hired for general work areas. With the guidance of their………… (not bosses) and a growing understanding of opportunities and team…………., associates commit to projects that match their………. All of this takes place in an……….. that combines freedom with cooperation and autonomy with synergy.

      Everyone can quickly earn the……….. to define and……..projects. Sponsors help associates chart a course in the organization that will offer personal fulfillment while maximizing their………. to the enterprise. Leaders may be………., but are defined by ‘follower ship’. More often, leaders……… naturally by demonstrating special knowledge, skill, or experience that advances a business objective.

      Associates………. to four basic guiding principles articulated by Bill Gore:

      ……… to each other and everyone with whom we come in contact

      Freedom to encourage, help, and allow other associates to grow in knowledge, skill, and………..

      The ability to make one’s own………. and keep them

      Consultation with other associates before undertaking actions that could impact the…….. of the company.

      Source: www.gore.com

      Terms:

      commitments, sponsors, channels of communication, drive, credibility, decision making, СКАЧАТЬ