The Controlling Concept. Horváth & Partners Management Consultants
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       3.2Introduction

       3.3Creating an effective strategic plan

       3.3.1Strategy process

       3.3.2Selected strategic analysis instruments

       3.3.3Selected strategy development instruments

       3.3.4Strategy evaluation/selection with the instruments of value-based management

       3.3.4.1Discounted cash flow method (DCF)

       3.3.4.2Economic Value Added method (EVA®)

       3.3.5Strategy description and communication with strategy maps and the Balanced Scorecard

       3.3.6Strategy anchoring and strategy controlling

       3.4Practical example

       3.4.1Prints GmbH

       3.4.2Project: Development of a Balanced Scorecard

       3.4.3Lessons learned

       3.5Organisational checklist for managers and controllers

       Further reading

       4.Operative Planning, Budgeting and Forecasting

       4.1Chapter objectives

       4.2Introduction

       4.3Designing effective operative planning

       4.4Designing an effective budget

       4.4.1Budget system

       4.4.2Budgeting process

       4.4.3Budgeting bodies

       4.5Designing an effective forecast

       4.5.1Traditional forecast

       4.5.2Rolling forecast

       4.6Practical example

       4.6.1Safety Ltd

       4.6.2Project: Developing a new forecasting process

       4.6.3Lessons learned

       4.7Organisational checklist for managers and controllers

       Further reading

       5.Financial Management and Financial Controlling

       5.1Chapter objectives

       5.2Introduction

       5.3Designing effective Financial Management and Financial Controlling

       5.3.1Financial Management

       5.3.2Financial Controlling

       5.3.2.1Tasks of Financial Controlling

       5.3.2.2Financial Controlling tools

       5.4Practical example

       5.4.1Media AG

       5.4.2Project: Optimising liquidity planning

       5.4.3Lessons learned

       5.5Design checklist for managers and controllers

       Further reading

       6.Management Reporting

       6.1Chapter objectives

       6.2Introduction

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