Corporate Innovation Strategies. Nacer Gasmi
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Название: Corporate Innovation Strategies

Автор: Nacer Gasmi

Издательство: John Wiley & Sons Limited

Жанр: Экономика

Серия:

isbn: 9781119804161

isbn:

СКАЧАТЬ soft power stakeholders are increasingly calling for alternative societal regulation of economic activities. In the eyes of the public, they also represent a credible source of information9 and action on companies, particularly on multinationals (Gasmi and Grolleau 2005). The legitimacy (voluntary commitment to the general interest) and the power of pressure that these stakeholders have exerted clearly demonstrate their ability to hold companies accountable for the negative social and/or environmental externalities produced by their activities (Porter and Kramer 2010). These pressures may lead companies to consider reducing these externalities. Soft power actors grant the company a “license to operate”, that is, they give “their approval” for the company to operate (Eccles and Serafeim 2014), while companies with questionable behavior may be “deprived” of it (Post et al. 2002). NGOs, described as private political actors by Baron (2001), threaten companies that behave irresponsibly, by conducting campaigns based on boycotting, denigration, revelations, etc. (Eccles and Serafeim 2014). The effectiveness of these threats above all concerns the most visible companies that are well known by the public. CSR can therefore play a role in reducing the risk of boycotts or hostile media campaigns initiated by soft power players. The institutional determining factors embodied by the stakeholders in the socio-political sphere, encourage companies to implement strategies based on CSV, which fall into two groups.

No poverty (1) Zero hunger (2) Good health and well-being (3)
Quality education (4) Gender equality (5) Clean water and sanitation (6)
Affordable and clean energy (7) Decent work, economic growth (8) Industry, innovation and infrastructure (9)
Reduced inequalities (10) СКАЧАТЬ