Corporate Innovation Strategies. Nacer Gasmi
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Название: Corporate Innovation Strategies

Автор: Nacer Gasmi

Издательство: John Wiley & Sons Limited

Жанр: Экономика

Серия:

isbn: 9781119804161

isbn:

СКАЧАТЬ institutional stakeholders, who depend on legitimacy, power and urgency (Mitchell et al. 1997) and on the interest they may have in the acceptable behavior of the firm. The company’s actions are deemed “acceptable” according to criteria adopted by these stakeholders, who hold resources that can make the company vulnerable through the various pressures exerted on it, in order to ensure that it reduces the negative caused by its activities. CSR is therefore a means of mitigating and avoiding these pressures. The strategic approach may lead the firm to think of its relationship with society as a form of implicit contract. This contract may sometimes be forcefully recalled by institutional arrangements embodied by the stakeholders of soft power and hard power.