Название: Communicating the Future
Автор: W. Lance Bennett
Издательство: John Wiley & Sons Limited
Жанр: Учебная литература
isbn: 9781509540464
isbn:
Chapter 4 examines the current resistance to fundamental economic change among many business and political elites. In those circles, what is “realistic,” often means making environmental adjustments only at the margins, or talking about Green growth, without changing the basic economic practices that endanger a livable future. The irony is that environmental changes are already disrupting economies in many places, and are likely to make current production, work and consumption arrangements even more chaotic and less manageable. When such disruptions occur, they can be understood as political opportunities for change. Throughout modern history, social movements have helped spread new ideas in society and fueled passions for change. Among the reasons for hope today are the tens of thousands of civil-society organizations and millions of people already working for economic, environmental, or political change. As noted earlier, organizations promoting various causes are currently scattered across arbitrarily separated categories of action, and over an expanding array of problems. Developing the capacity to organize more aligned communication and action networks can change that.
Just what are the inspiring ideas around which more effective challenges can be based? Who will produce them? How can communication networks be strengthened across current issue and cause boundaries? Those are the questions addressed in Chapter 5. As noted in the Introduction, the good news is that there are already many well-developed ideas about ways to change our thinking about growth, investment, production, consumption, food supplies, wastes, and other basic aspects of living. So, the real goal is not to produce radical new ideas, but to design communication processes aimed at better developing and sharing existing models for change. This means improving the political alignment among diverse movement organizations, funders, research institutes, and think tanks. Organizations do not need to give up their primary missions. Rather, those missions can be enhanced by featuring values and goals already held in common: economic fairness, strong communities, social wellbeing, businesses that offer more value to workers, communities, and environment; addressing inequalities within and between nations; enabling different models of development in poorer nations; better management of resources and wastes by business and government; and better connecting political parties and publics who care about these things. The time is ripe for better produced, packaged, and networked ideas at the intersection of economy, environment, and political renewal, combined with pressure for uptake by political parties and leadership. Communicating the Future shows how creative communication can get us there.
Конец ознакомительного фрагмента.
Текст предоставлен ООО «ЛитРес».
Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.
Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.