The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. Dan Ariely
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СКАЧАТЬ film, he sets up a kind of mini sparring clinic where the villagers pay to test their skills against him while he dispenses witty advice for their improvement. At one point, Lancelot suggests that someone out there must be better than he, and wouldn’t that person love to win the gold pieces he happens to have clinking around in a bag?

      Finally, an enormous blond man named Mark challenges him. They fight furiously for a brief time. Then, of course, Lancelot disarms Mark. The latter, confused, asks Lancelot how he managed to disarm him and whether it was a trick. Lancelot smilingly says that that’s just how he fights, no trick to it. (Well, there is one mental trick, as we discover later.) When Mark asks Lancelot to teach him, Lancelot pauses for a moment before giving his lesson. He offers Mark three tips: first, to observe the man he’s fighting and learn how he moves and thinks; second, to await the make-or-break moment in the match and go for it then. Up to that point, Mark smiles and nods happily, sure he can learn to do those things. Lancelot’s final tip, however, is a little more difficult to follow. He tells his eager student that he can’t care about living or dying. Mark stares into his face, astonished; Lancelot smiles sadly and walks off into the sunset like a medieval cowboy.

      Judging from this advice, it seems that Lancelot fights better than anyone else because he has found a way to bring the stress of the situation to zero. If he doesn’t care whether he lives or dies, nothing rides on his performance. He doesn’t worry about living past the end of the fight, so nothing clouds his mind and affects his abilities—he is pure concentration and skill.

      Seen from this perspective, the findings presented in this chapter suggest that our tendency to behave irrationally and in ways that are undesirable might increase when the decisions are more important. In our India experiment, the participants behaved very much as standard economics would predict when the incentives were relatively low. But they did not behave as standard economics would predict when it really mattered and the incentives were highest.

      

      COULD ALL THIS mean that sometimes we might actually behave less rationally when we try harder? If that’s so, what is the correct way to pay people without overstressing them? One simple solution is to keep bonuses low—something those bankers I met with might not appreciate. Another approach might be to pay employees on a straight salary basis. Though it would eliminate the consequences of overmotivation, it would also eradicate some of the benefits of performance-based payment. A better approach might be to keep the motivating element of performance-based payment but eliminate some of the nonproductive stress it creates. To achieve this, we could, for example, offer employees smaller and more frequent bonuses. Another approach might be to offer employees a performance-based payment that is averaged over time—say, the previous five years, rather than only the last year. This way, employees in their fifth year would know 80 percent of their bonus in advance (based on the previous four years), and the immediate effect of the present year’s performance would matter less.

      Whatever approach we take to optimize performance, it should be clear that we need a better understanding of the links between compensation, motivation, stress, and performance. And we need to take our peculiarities and irrationalities into account.

      

      P.S. I WOULD like to dedicate this chapter to my banker friends, who repeatedly “enjoy” hearing my opinion about their salaries and are nevertheless still willing to talk to me.

       CHAPTER 2 The Meaning of Labor

       What Legos Can Teach Us about the Joy of Work

      On a recent flight from California, I was seated next to a professional-looking man in his thirties. He smiled as I settled in, and we exchanged the usual complaints about shrinking seat sizes and other discomforts. We both checked our e-mail before shutting down our iPhones. Once we were airborne, we got to chatting. The conversation went like this:

      HE: So how do you like your iPhone?

      ME: I love it in many ways, but now I check my e-mail all the time, even when I am at traffic lights and in elevators.

      HE: Yeah, I know what you mean. I spend much more time on e-mail since I got it.

      ME: I’m not sure if all these technologies make me more productive, or less.

      HE: What kind of work do you do?

      Whenever I’m on a plane and start chatting with the people sitting next to me, they often ask or tell me what they do for a living long before we exchange names or other details about our lives. Maybe it’s a phenomenon more common in America than in other places, but I’ve observed that fellow travelers everywhere—at least the ones who make conversation—often discuss what they do for a living before talking about their hobbies, family, or political ideology.

      The man sitting next to me told me all about his work as a sales manager for SAP, a large business management software firm that many companies use to run their back-office systems. (I knew something about the technology because my poor, suffering assistant at MIT was forced to use it when the university switched to SAP.) I wasn’t terribly interested in talking about the challenges and benefits of accounting software, but I was taken by my seatmate’s enthusiasm. He seemed to really like his job. I sensed that his work was the core of his identity—more important to him, perhaps, than many other things in his life.

      

      ON AN INTUITIVE level, most of us understand the deep interconnection between identity and labor. Children think of their potential future occupations in terms of what they will be (firemen, teachers, doctors, behavioral economists, or what have you), not about the amount of money they will earn. Among adult Americans, “What do you do?” has become as common a component of an introduction as the anachronistic “How do you do?” once was—suggesting that our jobs are an integral part of our identity, not merely a way to make money in order to keep a roof over our heads and food in our mouths. It seems that many people find pride and meaning in their jobs.

      In contrast to this labor-identity connection, the basic economic model of labor generally treats working men and women as rats in a maze: work is assumed to be annoying, and all the rat (person) wants to do is to get to the food with as little effort as possible and to rest on a full belly for the most time possible. But if work also gives us meaning, what does this tell us about why people want to work? And what about the connections among motivation, personal meaning, and productivity?

      Sucking the Meaning out of Work

      In 2005, I was sitting in my office at MIT, working on yet another review,* when I heard a knock at the door. I looked up and saw a familiar, slightly chubby face belonging to a young man with brown hair and a funny goatee. I was sure I knew him, but I couldn’t place him. I did the proper thing and invited him in. A moment later I realized that he was David, a thoughtful and insightful student who had taken my class a few years earlier. I was delighted to see him.

      Once we were settled in with coffee, I asked David what had brought him back to MIT. “I’m here to do some recruiting,” he said. “We’re looking for new blood.” David went on to tell me what he’d been up to since graduating a few years earlier. He’d landed an exciting job in a New York investment bank. He was making a high salary and enjoying fantastic benefits—including having his laundry done—and loved living in the teeming city. He was dating a woman who, from his description, seemed to be a blend of Wonder Woman and Martha Stewart, though admittedly they had been together for only two СКАЧАТЬ