The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. Dan Ariely
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      The Upside of Irrationality

      The Unexpected Benefits of Defying Logic at Work and at Home

      International Bestselling author

      Dan Ariely

      

       Copyright

      HarperCollinsPublishers

      1 London Bridge Street London SE1 9GF www.harpercollins.co.uk

      First published by HarperCollinsPublishers 2010

      

      © Dan Ariely 2010

      

      Dan Ariely asserts the moral right to be identified as the author of this work

      

      A catalogue record of this book is available from the British Library

      

      All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

      

      Ebook Edition © MAY 2010 ISBN: 9780007354795

      Version 2016-11-25

      

      Find out more about Harpercollins and the environment at www.harpercollins.co.uk/green

       To my teachers, collaborators, and students, for making research fun and exciting.

       And to all the participants who took part in our experiments over the years—you are the engine of this research, and I am deeply grateful for all your help.

      Table of Contents

       Cover Page

       Title Page

       Dedication

       CHAPTER 3 The IKEA Effect

       CHAPTER 4 The Not-Invented-Here Bias

       CHAPTER 5 The Case for Revenge

       Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME

       CHAPTER 6 On Adaptation

       CHAPTER 7 Hot or Not?

       CHAPTER 8 When a Market Fails

       CHAPTER 9 On Empathy and Emotion

       CHAPTER 10 The Long-Term Effects of Short-Term Emotions

       CHAPTER 11 Lessons from Our Irrationalities

       Thanks

       List of Collaborators

       Notes

       Bibliography and Additional Readings

       Index

       Also by Dan Ariely

       About the Publisher

       INTRODUCTION Lessons from Procrastination and Medical Side Effects

      I don’t know about you, but I have never met anyone who never procrastinates. Delaying annoying tasks is a nearly universal problem—one that is incredibly hard to curb, no matter how hard we try to exert our willpower and self-control or how many times we resolve to reform.

      Allow me to share a personal story about one way I learned to deal with my own tendency to procrastinate. Many years ago I experienced a devastating accident. A large magnesium flare exploded next to me and left 70 percent of my body covered with third-degree burns (an experience I wrote about in Predictably Irrational*). As if to add insult to injury, I acquired hepatitis from an infected blood transfusion after three weeks in the hospital. Obviously, there is never a good time to get a virulent liver disease, but the timing of its onset was particularly unfortunate because I was already in such bad shape. The disease increased the risk of complications, delayed my treatment, and caused my body to reject many skin transplants. To make matters worse, СКАЧАТЬ