Бренд-терапия. 15 методов для создания стратегии бренда в индустрии фармацевтики и медицинских технологий. Брайан Смит
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      Примечания

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      Владелец бюджета – ключевая фигура в процессах планирования, бюджетирования и контроля выполнения бюджета. Именно он определяет приоритеты расходования средств по статьям в рамках бюджета, а также несет ответственность за исполнение бюджета. – Прим. пер.

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