Стратегический менеджмент по Котлеру: Лучшие приемы и методы. Филип Котлер
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СКАЧАТЬ самих их авторов, чтобы избежать искажения смысла.

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      «Паралич из-за анализа» (англ.). – Прим. пер.

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      Markides C., «A dynamic view of strategy» («Динамический взгляд на стратегию»); Sloan Management Review 40/3 (1999), p. 55–63.

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      Последующие комментарии носят иллюстративный характер и не претендуют на историческую точность, но стратегии всегда разрабатывались именно так или похожим образом.

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      Bickhoff N. Erfolgswirkungen strategischer Umweltmanagementmass-nahmen («Методы стратегического управления внешней средой и их влияние на успех»), Wiesbaden, 2000, p. 53.

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      Bickhoff N. Указ. соч., с. 53.

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      См., например: Brews P. J., «Star Trek strategy: Real strategy at work» («Стратегия звездного пути в действии»). In: Business Strategy Review, Autumn 2003, Volume 14, Issue 3, p. 34–43.

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