Реальность в рекламе. Россер Ривз
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Название: Реальность в рекламе

Автор: Россер Ривз

Издательство: Библос

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 978-5-905641-33-6

isbn:

СКАЧАТЬ style="font-size:15px;">      Данные по состоянию на 1961 год. В 2015 году расходы на рекламу в мире приблизительно оценивались: телевизионная реклама – $167 млрд., интернет-реклама – $154 млрд., рынок мобильной рекламы – $50 млрд., реклама на радио – $44 млрд., наружная реклама – $35 млрд. Глобальный рекламный рынок – более $550 млрд. Источник: sostav.ru. – Прим. ред.

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      Выражение стало крылатым и означает призыв к борьбе с врагом или препятствием. – Прим. ред.

      10

      Выдержка из выступления в палате общин 20 августа 1940 года, посвященного роли ВВС при отражении массированных налетов на Англию авиации фашистской Германии. – Прим. ред.

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