Реклама в коммерческой деятельности. О. М. Калиева
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СКАЧАТЬ подходы к пониманию рекламы:

      – коммуникационный – реклама как коммуникация между производителем (продавцом) и потребителем (покупателем);

      – функциональный – целевая деятельность, направленная на продвижение объектов рекламирования;

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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