Век клиента. Максим Поташев
Чтение книги онлайн.

Читать онлайн книгу Век клиента - Максим Поташев страница 17

Название: Век клиента

Автор: Максим Поташев

Издательство:

Жанр: Маркетинг, PR, реклама

Серия: Бизнес-книга (АСТ)

isbn: 978-5-17-090056-5

isbn:

СКАЧАТЬ деле хотят ваши покупатели. – М.: Манн, Иванов и Фербер, 2012.

      16

      Канеман Д. Думай медленно… Решай быстро. – М.: АСТ, 2013.

      17

      Беквит Г. Четыре ключа к маркетингу услуг. – М.: Альпина Бизнес Букс, 2004.

      18

      Беквит Г. Продавая незримое. – М.: Альпина Бизнес Букс, 2004.

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 СКАЧАТЬ