Pimenägemine. (Enamasti) Varjatud viisid, kuidas turundus meie aju ümber kujundab. Matt A. Johnson, Prince Ghuman

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      7 G. Huisman, M. Bruijnes ja D. K. J. Heylen, „A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions“, Proceedings of the 13th International Conference on Advances in Computer Entertainment Technology (ACE 2016). New York: ACM, 2016, 12, https://doi.org/10.1145/3001773.3001776.

      8 M. Suzuki, R. Kimura, Y. Kido jt, „Color of Hot Soup Modulates Postprandial Satiety, Thermal Sensation, and Body Temperature in Young Women“, Appetite 114 (2017): 209–216.

      9 Angel Eduardo, „George Carlin – Where’s the Blue Food?“, video, 1:09, 25. mai 2008, https://www.youtube.com/watch?v=l04dn8Msm-Y.

      10 Just nõnda juhtus autor Mattiga, kui ta elas Hiinas. Reisil Hangzhousse nautis ta väga hästi valmistatud einet ja maitseküllased road, eriti põhiroog, avaldasid talle tõsiselt muljet. Tahtmata ebaviisakas olla, kaevus ta enda ees olevasse lihasse, küsimata, millega tegu. Siis paljastas kolleeg talle, millest roog koosnes – hobusepõsest. Äkitselt maitses toit hoopis teisiti.

      11 Wan-chen Lee, Jenny Mitsuru Shimizu, Kevin M. Kniffin jt, „You Taste What You See: Do Organic Labels Bias Taste Perceptions?“ Food Quality and Preference 29, no. 1 (2013): 33–39, https://doi.org/10.1016/j.foodqual.2013.01.010.

      12 James C. Makens, „Effect of Brand Preference upon Consumers’ Perceived Taste of Turkey Meat“, Journal of Applied Psychology 49, no. 4 (1964): 261–263.

      13 H. Plassmann, J. O’Doherty, B. Shiv jt „Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness“, Proceedings of the National Academy of Sciences of the USA 105 (2008): 1050.

      14 Jeffrey R. Binder ja Rutvik H. Desai, „The Neurobiology of Semantic Memory“, Trends in Cognitive Sciences 15, no. 11 (2011): 527–536.

      15 Karalyn Patterson, Peter J. Nestor ja Timothy T. Rogers, „Where Do You Know What You Know? The Representation of Semantic Knowledge in the Human Brain“, Nature Reviews Neuroscience 8 (2007): 976–987.

      16 R. Lambon ja A. Matthew, „Neural Basis of Category-Specific Semantic Deficits for Living Things: Evidence from Semantic Dementia, HSVE and a Neural Network Model“, Brain 130, no. 4 (2007): 1127–1137.

      17 J. R. Saffran, R. N. Aslin ja E. L. Newport, „Statistical Learning in 8-Month Olds“, Science 274, no. 5294 (1996): 1926–1928.

      18 Interbrand, „Best Global Brands 2019 Ranking“, vaadatud 28. oktoobril 2019, http://interbrand.com/best-brands/best-global-brands/2019/ranking/.

      19 S. I. Lee, intervjuu autoritega San Franciscos novembris 2018.

      20 S. M. McClure, J. Li, D. Tomlin jt „Neural Correlates of Behavioral Preference for Culturally Familiar Drinks“, Neuron 44 (2004): 379–387.

      21 Yann Cornil, Pierre Chandon ja Aradhna Krishna, „Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors“, Journal of Consumer Psychology 27, no. 4 (2017): 456–465.

      22 Pascal Tétreault, Ali Mansour, Etienne Vachon-Presseau jt, „Brain Connectivity Predicts Placebo Response across Chronic Pain Clinical Trials“, PLoS Biology, 27. oktoober 2016, https://doi.org/10.1371/journal.pbio.1002570.

      23 T. D. Wager ja L. Y. Atlas, „The Neuroscience of Placebo Effects: Connecting Context, Learning and Health“, Nature Reviews: Neuroscience 16, no. 7 (2015): 403–418.

      24 Gary Greenberg, „What If the Placebo Effect Isn’t a Trick?“ New York Times, 7. november 2018, https://www.nytimes.com/2018/11/07/magazine/placebo-effect-medicine.html.

      25 A. M. Garvey, F. Germann ja L. E. Bolton, „Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit“, Journal of Consumer Research 42, no. 6 (2016): 931–951.

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