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СКАЧАТЬ second challenge is to define the right HR policies. Rasmussen and Ulrich (2015) thus give an example where an offshore drilling company uses quantification to define a policy linking management quality, operational performance and customer satisfaction (Box I.2). This example therefore illustrates how quantification can help identify problems and links between different factors in order to define more appropriate and effective HR policies.

      An offshore drilling company commissioned a quantitative study that demonstrated several links and influential relationships between different factors. First, the study shows that the quality of management (measured through an annual internal survey) influences turnover, on the one hand, and customer satisfaction, on the other hand (measured through a company’s customer relationship management tool). Staff turnover influences the competence of teams (measured according to industry standards) and their safety and maintenance performance (measured using internal company software, such as falling objects), which also has an impact on customer satisfaction, and is also strongly linked to the team’s operational performance. This study therefore provided the company with evidence of the links between these various factors, which made it possible to define a precise plan of action: improving the quality of management through training and a better selection of managers, improving team competence through training and increased control, among other things.

      Finally, the third challenge is to prove the contribution of the HR function to the company’s performance. As Lawler et al. (2010) point out, the HR function suffers from the lack of an analytical model to measure the link between HR practices and policies, and the organizational performance, unlike the finance and marketing functions for example. To fill this gap, they suggest collecting data on the implementation of HR practices and policies aimed at improving employee performance, well-being or commitment, but also on organizational performance trends (such as increasing production speed or the more frequent development of innovations).

      This trend therefore values quantification as a tool to improve the HR function via several factors: more objective decision-making, the definition of more appropriate and effective HR policies and proof of the link between HR practices and organizational performance, which can encourage the company to allocate more financial resources to HR departments.

      The introduction of activity-based pricing in French hospitals is a long-term process that takes several years. It required, among other things, a quantification of medical procedures and patients: how much a particular medical procedure costs and should be remunerated, or the management of a particular type of patient. However, this statisticalization has been the subject of many controversies between doctors, health authorities and patient associations. These different actors obviously have divergent interests, between reducing hospital costs and improving the management of a specific pathology. This case therefore illustrates the way in which the quantification of reality, far from being merely a neutral reflection of reality, proceeds from choices, negotiations and controversies that illustrate its sociologically constructed dimension.

      Finally, this second trend takes a more critical approach to quantification. While the first trend is based in particular on the idea of quantification that can supposedly provide objectivity, transparency, neutrality and rationalization, the second trend questions this vision and these assumptions, thus questioning more generally the contributions of quantification to management.

       I.4. The positioning of this work