LinkedIn Profile Optimization For Dummies. Donna Serdula

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СКАЧАТЬ management

       Shrinkage

       Store management

       Store operations

       Team management

       Visual merchandising

       Sales and Marketing

       Account expansion

       Account management

       Account retention

       Channel development

       Client relations

       Competitive analysis

       Contract negotiations

       Lead generation

       Market analysis

       New business development

       Post-sale support

       Product rollout

       Proposal development

       Prospecting

       Sales forecasting

       Supply Chain

       Asset management

       Cost reduction

       Demand planning

       Distribution management

       Inventory control

       Logistics planning

       Loss prevention

       Procurement

       Purchasing

       Quality control/assurance

       Route management

       Shipping/receiving

       Six Sigma

       Vendor relations

       Warehousing

       Telecommunications

       3G

       Audio visual and peripheral equipment

       Broadband

       Customer service

       Integration

       Internet protocol (IP)

       Network installations

       Product management

       Project management

       Telephony

       Value-added service

       Voice and data networks

       Voice over IP (VOIP)

       Wireless technology

Using Online Keyword Tools

      Coming up with the right keywords is challenging. The good news is that there are tools designed to assist you in finding the right keywords.

      

One of my favorite techniques to determine keywords is the word cloud. A word cloud is a way to visualize data. It is an image composed of words used in a particular piece of writing. The size of each word is determined by how many times the word is used or the importance of that word. A word cloud generator is an application that scans through text and provides a graphic output of words. The more often a specific word appears in inputted text, the larger and more colorful the word is shown in the word cloud. (My favorite word cloud generator is found at WordArt.com, which I discuss in the next section.)

      To use a word cloud generator, you first need text for it to analyze. Use text from your current job description in digital format or find a similar job description online. If you are looking for your next opportunity, do an Internet search for a job description that fits your dream job. Don’t worry whether the position is in your location or already filled. Most job descriptions are the same — right now you are just after the text and not the actual opportunity.

      If you are not a job seeker but instead looking to brand yourself more effectively or showcase yourself as an expert thought leader, use the content of your company’s website or marketing literature. There are also industry-related articles and white papers that you can use. Also check out the LinkedIn profiles of people you admire and copy their LinkedIn profile content into the generator. (But do not copy their content into your own profile!)

There are a number of word cloud generators out there on the Internet. Here are a few examples:

       WordArt (https://wordart.com)

       WordClouds (www.wordclouds.com)

       Word Cloud Generator (http://wordcloudmaker.com)

      Using WordArt.com

      WordArt.com is my favorite free word cloud generator. I love it because not only is it super easy to use, but also the resulting word clouds are visually beautiful and you can customize them.

      Follow these steps to use WordArt.com to generate a word cloud for keyword discovery:

      1 Find and copy the text you want to visualize for keywords by highlighting the text and pressing Ctrl+C (Windows) or Cmd+C (Mac).

      2 Open your web browser and go to https://wordart.com/create.

      3 Click the Import button that appears on the left side of the screen.A large, empty text box appears with the words, “Input your text here.” Figure 2-5 shows the text input area of WordArt.com.

      4 Paste the text into the WordArt.com text box.Copy and paste by using the right-click menu or by pressing Ctrl+C (Windows) or Cmd+C (Mac) to copy and Ctrl+V (Windows) or Cmd+V (Mac) to paste.

      5 Click the Import Words button.

      6 Click the Visualize button.

The resulting word cloud visually shows you what words hold the most weight. These words are typically your keywords. Check out Figure 2-6 to see what СКАЧАТЬ