LinkedIn Profile Optimization For Dummies. Donna Serdula
Чтение книги онлайн.
Читать онлайн книгу LinkedIn Profile Optimization For Dummies - Donna Serdula страница 13
Название: LinkedIn Profile Optimization For Dummies
Автор: Donna Serdula
Издательство: John Wiley & Sons Limited
Жанр: Поиск работы, карьера
isbn: 9781119651468
isbn:
Using the search bar
On the top of LinkedIn’s website is the search bar. This is where most people enter their search terms. When people search LinkedIn, they search in two different ways: name or keyword. A direct name search is typically performed after a resume has been received or when a person has met you and is looking to connect on LinkedIn. The person doing the search is looking for one, specific person.
Most times, people are searching not for a specific person but for a type of person with distinct skill sets and strengths. In this situation, the person conducting the search enters those skill sets as keywords into the LinkedIn search bar. As the keywords are entered, LinkedIn’s search bar presents a drop-down menu with suggested results (see Figure 2-1). However, rather than selecting from the drop-down list, you can press the Enter or Return key on your keyboard or you can click the magnifying glass that appears to the right of the search bar when it’s active to visit a full page of search results. For example, Figure 2-2 shows the results of a LinkedIn search for the keywords “Customer Success Manager.” The search results display profiles that contain those keywords. Your profile never displays as a search result listing if those keywords do not exist within the profile. Therefore, to get found in searches, your profile must contain the keywords a person is using in the search.
FIGURE 2-1: The search drop-down list suggests results for you.
FIGURE 2-2: Search results for the keywords “Customer Success Manager.”
Using search filters
Once you perform a search on LinkedIn and see the search results page, you can refine your search. You can filter your search by People, Jobs, Content, Companies, Schools, and Groups. You can also filter your search results by how you are connected to a person, location, or current company. In Figure 2-2, you can see the search filters immediately below the LinkedIn search box.
If you are looking for a person with a common name like Joseph Smith, you can filter by location or by his current company to find him. If you are looking for posts that contain the name of a company, you can filter by Content. The results are posts that people broadcast through their LinkedIn feeds.
If you are looking for people who provide a certain service, you can filter by Locations so you know they are located near you. You can also filter by Connections. Choose first for people you are already connected to or second for people who have mutual connections in common with you.
Even more filters are available on the All Filters page. When recruiters search LinkedIn, they often use LinkedIn’s All Filters to find the exact candidate they seek. See what the People search filters look like in Figure 2-3.
FIGURE 2-3: People search filters.
The All People Filters search filters provide additional fields to narrow your search to exactly your target results. You can search by connections, connections of, location, current and past company, industry, profile language, school, interests, and services they offer. You can also drill in even deeper by searching by first and last names, job titles, company, or school. Premium LinkedIn members get access to even more filters such as Years of Experience, Function, Seniority Level, Company Size, and more.
Recruiters typically search by the job titles they are trying to fill and the industry. If they are looking for a candidate in a specific area, they will add the Location to make sure they are only finding people within that area.
Follow these steps to use LinkedIn’s search filters:
1 Go to LinkedIn.com.
2 From any LinkedIn page, enter your desired search terms in the LinkedIn search bar.A drop-down list appears with suggested search results.
3 Click the blue magnifying glass icon that appears to the right of the search box.The full search results page appears.
4 Click People to ensure you are only seeing people within the results and not Jobs, Content, Companies, Schools, or Groups.BOOLEAN SEARCH STRINGSWhen super users of LinkedIn, such as recruiters, use search filters, they often use Boolean search operators to limit and widen the scope of their searches so that they can find profiles that better match their target results. The Keywords, First and Last Name, Title, and Company fields support the Boolean search modifiers of quotes and parentheses, and the Boolean search operators AND, OR, and NOT.If a recruiter is looking for an account manager, encasing the words “account manager” in quotes ensures he or she finds that exact phrase and not people with simply the words “account” and “manager” in their profiles. To broaden a search so that it includes profiles with one or more specific terms, use the Boolean search operator OR. For example, Sales OR salesperson OR “Account Manager” OR “Business Development.”
5 Filter the search results by the degree of connection you'd like to appear in the search results, selected geographic area, or company.
6 To access even more filters (including industry), click All Filters.The All People Filters page appears.
Ensuring a Compelling and Attractive Search Result
Your search result listing is comprised of the following:
Your profile picture
Your name and degree of connection
Your headline
Your location
Your current or past job title and company
Names and total number of connections in common
Services you may offer or if you are currently open to new opportunities
SHOULD I PAY FOR LinkedIn?
There СКАЧАТЬ