Название: The Forgotten Girl
Автор: Kerry Barrett
Издательство: HarperCollins
Жанр: Контркультура
isbn: 9780008216047
isbn:
A surge of excitement bubbled up inside me. I was the editor of Mode. Me. Fearne Summers. I picked up my latte and looped my arm through my Marc Jacobs tote.
‘Right, Fearne,’ I said out loud. ‘Let’s do this.’
I wasn’t expecting a welcoming committee or a cheerleading squad waiting for me in reception (well, I was a bit) but I did think that the bored woman behind the desk could have at least cracked a smile. Or she could have tried to look a tiny bit impressed that I was the new editor of Mode. Mind you, if this office was anything like my old place – and I was pretty sure all magazine companies were the same – there would be a never-ending stream of celebrities, models, and strange PR stunts (last Christmas we’d had mince pies delivered by a llama wearing a Santa hat, and that was one of the more normal visitors). Perhaps a new editor was terribly run of the mill.
‘Here’s your pass,’ she said, throwing it across the desk at me. ‘The office is on the third floor, but you’re to go up to fifth first of all to meet Lizzie.’
I was surprised. Lizzie was the chief-exec of Glam Media, the company that owned Mode along with lots of other magazines. I knew I’d have to catch up with her at some point today but I thought she’d give me time to meet my team, and find my office first.
Lizzie was waiting for me when I got out of the lift. The bored receptionist must have told her I was on my way.
She was in her early fifties, petite and stylishly dressed, with a cloud of dark hair. She was friendly and approachable, but she had a reputation of being ruthless in pursuit of profit for the company. She scared the bejeesus out of me if I was honest, but she’d been very nice when I met her at one of the many interviews I’d done to get the job. Now she smiled at me and shook my hand.
‘Great to have you on board, Fearne’ she said. ‘This is a time of big change for Mode.’
‘I’ve got loads of ideas,’ I said, following her down the corridor to a meeting room. ‘I can’t wait to get started.’
She gave me a brief smile over her shoulder.
‘Great,’ she said again.
Except she didn’t really mean great, I quickly discovered. She meant, yeah good luck with that, Fearne.
It turned out that Glam Media was worried about Mode. Really worried. I’d looked at the sales, of course, and seen they weren’t as good as they could be but I hadn’t really grasped just how much trouble the magazine was in.
‘The problem is the competition has really raised its game,’ Lizzie explained as I stared out of the big window in her office and tried to take in everything she was saying.
‘Grace?’ I said. It had been a fairly boring, unadventurous magazine called Home & Hearth until it was bought by a new company and had loads of money pumped into it. Now it had a new name, it was exciting and fun, and it was stealing lots of Mode’s readers.
‘So the finance department have redone your budgets for this year,’ said Lizzie. ‘To reflect Mode’s sales.’
She slid a piece of paper across her desk and I stared at the figures she’d put in front of me in horror.
‘I can’t run a glossy mag on this budget,’ I said. ‘How am I supposed to pay for fashion shoots? Or commission writers?’
Lizzie shrugged.
‘Times are tough,’ she said. ‘That’s all that’s in the pot.’
‘Can’t I have some of the website budget?’ I asked.
She shook her head.
‘Digital budget is separate,’ she said. ‘The website’s going very well. Advertising and readership are both up. It’s the magazine that’s in trouble.’
I looked at her, suddenly realising where this was going, and why my predecessor had been so keen to leave her job.
‘Are you going to close Mode?’ I asked.
She stared back at me.
‘Nothing’s decided yet.’
‘But it’s possible?’
Lizzie looked at a point somewhere past my ear.
‘Print isn’t working,’ she said.
‘But Mode is an iconic brand,’ I said desperately. ‘It’s been going since the sixties. It was the first ever young women’s glossy. You can’t close it.’
Lizzie still didn’t look me in the eye, but she did at least assume a slightly sympathetic expression.
‘We’d still have the website,’ she said. ‘It’s not ending, it’s just changing. Mode will still exist – just in a different form.’
‘A glossy mag is a treat,’ I said. ‘People will pay for that.’
She shrugged.
‘Would people lose their jobs?’ I asked, suddenly realising this didn’t just affect me.
‘That’s also possible,’ she said.
I put my head in my hands. This was a nightmare. My dream job was collapsing around my ears.
Lizzie took a breath.
‘Fearne, we took you on for a reason,’ she said. ‘You’re a great editor with a good reputation.’
I forced myself to raise my head and smile at her. That was nice to hear.
‘But you’re also known for being cut-throat,’ she carried on. ‘We all know you’re single-minded and determined. That you don’t let anything get in the way of success,’
I nodded slowly. I wasn’t sure I’d use the word ‘cut-throat’ but I was definitely single-minded.
‘We know you won’t let emotions or sentiment get in the way of doing your job.’
Oh.
‘You brought me here to close the magazine?’ I said, as I worked it all out.
Lizzie had the grace to look slightly shame-faced.
‘Well,’ she said. ‘Close it or make it work. Take back some of the sales we’ve lost to Grace.’
I looked at the budget again. With the figures she’d given me it was obvious which option she wanted. I could barely cover the staffing costs with this amount of money – and I had no chance of booking top photographers or paying for big-name writers. It was an impossible task.
‘How long have I got?’ I said. ‘How long do I have to make Mode pay?’
Lizzie looked a bit confused. She’d clearly not considered this.
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