Timeline Analog 5. John Buck

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СКАЧАТЬ Gruttner recalls the launch.

       I remember it launching and being on the cover of MacWeek magazine, “QuickTime ready for prime time” and making a big deal of it and I remember so many people saying, “ I don’t get it, big deal they’re postage sized movies that are difficult to see and low quality but there was another group I spoke to who really understood what this would lead to.

       One group thought it was an Apple gimmick, a sideline amusement, and the others, who got it.

      Digital Media’s Denise Caruso 'got it' telling MacWeek:

       There are a lot of applications for non-full-motion video. You don't need to have Indiana Jones-style, full-motion video to film the inside of a house for a real-estate firm or to send snippets of video across electronic mail.

      Jerry Borrell wrote for MacWorld

       QuickTime is not just something that will allow nerds and video freaks to have MTV on their Mac. Nope. QuickTime is going to change how the world uses computers.

      Steve Blank defined the opportunity for developers:

       We see 2 million QuickTime-ready Macs out there without video-input capabilities. We think that once people start seeing QuickTime movies they're going to want to bring in their own video. All those people are potential customers.

      Apple's VP of Macintosh Software Architecture Roger Heinen told the press:

       We believe that QuickTime will spawn a whole new era in personal computing. In 1984, Apple introduced users to the combination of text, and graphics.

       Today we are extending the combination to include video, sound and animation. QuickTime combined with exciting new third-party innovations will provide Macintosh users with powerful new functionality while maintaining the simplicity and consistency users have grown to expect.

      Birkmaier concludes:

       It wasn't until Jobs returned and realized it was a building block for products that QuickTime really took off.

       MEDIA 100 - THE FIRST ATTEMPT

      In late December 1991 came news in trade magazines of an unexpected editing product from a hardware vendor in Marlboro, Massachusetts. Macs become video editors with Media 100. Media 100 evangelist Tobin Koch observed:

       If you look at video capture boards or multimedia products today, they look fine on an RGB monitor but they look terrible if you output them to a television.

      Data Translation went public with plans to ship a digital, non-linear editing system called Media 100. John Molinari’s small breakaway MultiMedia team at Data Translation had built a Mac-based system that it claimed combined full-motion, full-size video, and CD-quality audio.

       Media 100's video editing capabilities include random access editing, separate sound editing, video transitions and integration of purely digital data.

      The Media 100 bundle used a proprietary NuBus compatible card with JPEG based compression scheme that had been created in-house. Users could input full-motion video at 30 frames per second, edit in digital form and output a completed edit to a professional videotape machine with no loss of quality.

      The methodology was a clear point of difference to Avid.

       Unlike other digital non-linear editing systems, the quality of the compressed video is high enough to be output directly to tape, virtually eliminating the need for further post-production work in an online editing suite.

      At low compression levels, the Media 100 system could store 22 minutes of video on a standard 1.2 GB hard drive, and up to six such drives could be daisy-chained together to provide additional storage. Koch told the press:

       …while the initial version of the Media 100 system would only be able to perform simple cuts and fades, Data Translation had plans for an optional video-effects accelerator to expand the Media 100’s abilities. The add-on would provide wipes and dissolves and be available in mid-April (92) for less than $3,000.

      The Media 100 system was due at the upcoming NAB but Letraset’s MediaBlender was not.

      MEDIA BLENDER

      John Pavley and Richard Trismen’s application MediaBlender was well received by users at the 1991 MacWorld but within weeks it had fallen foul of company politics.

      After a two-year battle with Aldus and Quark in the desktop publishing industry, Letraset decided to focus on ColorStudio and fonts. It closed the Graphic Design Software group that included the consumer editing team. Pavley recalls:

       Richard and I bought the rights to Media Blender for $50, developed it further while doing contract work for Apple but in the end, we sold MediaBlender to another developer.

      MediaBlender was never released. Pavley became manager of Apple's System Software Evangelists, a group that included QuickTime.

       PREMIERE 1.0

      Adobe became a multimedia company at the San Francisco MacWorld in January 1992.

       (Premiere) allows you to create digital “movies” on the desktop is shipping now and demand is overwhelming.

      Premiere displayed tracks in filmstrip style, allowing the user to see different strips for different video sources, special effects, superimposed titles, and soundtracks. The user was expected to edit the raw material into a movie, using the Construction window to sequence and manipulate multiple tracks of sounds and images.

      Intermediate results were viewed in a Preview window.

      Randy Ubillos recalls:

       We launched Premiere but it was, of course, limited in its functionality in the same way as ReelTime. It couldn't capture, you had to get the files into the system by other means and then import them into Premiere. And because it was completed before QuickTime was released, it wasn't optimized for QuickTime. It worked OK.

      Adobe expected Premiere to be used by web content creators, those who needed to edit QuickTime movies already within the Mac.

      Once a project was completed, the result could be played on a computer screen or burnt to a CD. Premiere could not capture audio or video.

      Its ‘Print to Video’ function simply created a QuickTime movie of the edit sequence that could be transferred to videotape, as long as the user had the necessary video and audio output hardware.

      The press release stated:

       Editing of analog СКАЧАТЬ