Beached Whale. Daren Martin

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      In the movie Other People’s Money, the

      character played by Danny Devito makes

      a compelling speech to shareholders who

      are trying to decide whether to sell the

      company or try and save the company.

      “

      ”

      Obsolescence. We’re dead alright. We’re just not broke.

      And you know the surest way to go broke?

      Keep getting an increasing share of a shrinking market. Down the

      tubes. Slow but sure. You know, at one time there must’ve been

      dozens of companies making buggy whips. And I’ll bet the last

      company around was the one that made the best g*ddamn

      buggy whip you ever saw. Now how would you have liked

      to have been a stockholder in that company?

      13

      An analysis by [Robert] Moskow found that

      the top US food and beverage companies

      have lost an equivalent of $18 billion in

      market share since 2009.

      ‘I would think of them like

      melting icebergs,’ he says.

      ‘Every year they became

      a little less relevant.’

      “

      ”

      —Fortune p. 63, Issue 6.1.15

      The War on Big Food, Beth Kowitt

      THE WORLD WE

      GREW UP IN IS GONE.

      EVERYTHING

      HAS CHANGED.

      And not only changed, but it’s been

      disrupted, turned upside down, inside

      out, modified, altered, and robotized.

      The future of work involves

      machines … smart machines!

      Even your grandmother

      is on social media.

      15

      THE NEW OCEAN

      The advent of the digital age has ushered

      in a whole new universe, and it’s not just

      about technology.

      It’s about the way we work,

      where we work,

      how we work, and

      what we work on.

      We used to talk about businesses that were in the red ocean

      (lots of competition) versus those that created and swam in a

      blue ocean (a unique niche they developed).

      Given the changes occurring at a dizzying

      pace, businesses find themselves in a

      BRAND NEW OCEAN.

      17

      OLD STRATEGIES WILL

      NOT WORK IN THIS

      NEW OCEAN.

      Gripped by fear of the unknown, many companies, individuals,

      and brands cling to the way they have always done things—like

      the owner of the burger joint staring longingly at the food truck

      across the street. Where could he have missed his opportunity?

      Why did his customers leave for food served out of a kitschy

      airstream or retrofitted van?

      FEAR prevents many individuals and organizations from

      changing, and instead they opt to crawl into change

      rather than run to it.

      IF THIS IS YOU OR YOUR COMPANY,

      you are decidedly stuck — a beached whale.

      Above illustration, from my hand drawn/written book

      Whiteboard: Business Models that Inspire Action.

      If you like this book, you will love Whiteboard!

      (

      )

      —

      GARY HAMEL

      “PURSUING СКАЧАТЬ