Beached Whale. Daren Martin

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      Beached Whale: Learning to Swim in the New Ocean

      ©2016 by Daren Martin

      All rights reserved. No part of this book may be reproduced or

      transmitted in any form or by any means, electronic or mechanical,

      including photocopying, recording or by any information storage and

      retrieval system, without permission in writing from the copyright owner.

      Published by Clovercroft Publishing, Franklin, Tennessee

      Cover and Interior Design by the amazing Tamyra McCartney-Burleson

      Copy Edit by Lapiz Digital Services and

      editor extraordinaire Valerie Johnson

      Conceptual Edits by the great Tammy Kling

      Illustrations “Drawrings” by the talented John Pechacek

      The drawing of Dr. Martin by Madison Martin

      Printed in the United States of America

      978-1-942557-89-0

      Dedicated to my best friend and

      business partner, Kevin Burgess.

      Thanks for your coaching, inspiration,

      and amazing friendship!

      I felt more like we had stumbled upon

      a beached whale that had already died

      than defeated a fierce enemy in battle.

      —

      Peter Gadwa, cofounder of Ticketmaster,

      upon putting Ticketron out of business

      “

      ”

      “AT SOME TIME IN THE LIFE-

      CYCLE OF VIRTUALLY EVERY

      ORGANIZATION, ITS ABILITY

      TO SUCCEED IN SPITE OF

      ITSELF RUNS OUT.”

      —

      BRIER’S FIRST LAW

      BEACHED WHALE

      40 Tons of power and might.

      To see a whale move with force and

      grace through the ocean depths, is

      beyond glorious.

      Beach that same whale on a sand dune

      and it is a very different experience.

      Helpless bystanders look on aghast.

      They want to help what has become

      “

      the poor creature.

      ”

      The sheer size keeps the onlookers from

      doing what the beached whale needs

      most—to get it back in the water.

      7

      BEACHED COMPANIES

      With all the advances in technology over

      the last few years, the world of business is

      over as we know it. Your company or brand

      may be in trouble. Or it may not.

      Are you a trailblazer or a beached whale?

      Many large companies are coasting on

      the fumes of past successes and dominant

      market shares.

      But much like a beached whale, all that size

      and all that power are meaningless if you

      are beached on the sand dunes of change.

      COMPANIES DON’T

      BEACH THEMSELVES

      ON PURPOSE.

      9

      The beached whale doesn’t automatically decide to swim up

      on the shore. The whale is sick. It’s lost its ability to know where

      it is going.

      Companies that become beached whales have systemic

      issues long before they get beached.

      WHY DIDN’T THEIR LEADERS…

      SEE THE WRITING

      ON THE WALL

      ?

      11

      THIS BOOK WAS BORN

      OUT OF MY EXPERIENCE СКАЧАТЬ