Make a Fortune Selling to Women. Connie Podesta

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       WHAT WOMEN WANT

      FIVE WAYS TO CLOSE MORE SALES WITH WOMEN

       Ask Yourself:

      When you’ve finished reading this chapter, think about these questions again and see whether your answers are different.

       NOW, let’s get down to it!

      If you’re a man, I bet you’re thinking that this chapter alone could be worth the price of the book—and you might just be right. Figuring out what women (and men) WANT has been an interesting project of mine for decades! The good news is that there are definitely specific keys to understanding both men and women that will help you be more successful during the sales process.

      If you’re a woman, you probably know what women want in a PERSONAL relationship, but you may not have a CLUE as to what they want as BUYERS. Sure, you’ve BEEN a BUYER, so you’ve got this, RIGHT? But let me ask you something: have you ever STEPPED BACK during a shopping experience and ANALYZED how and why you did what you did? It’s hard to SEPARATE your personal experiences into general rules without talking to lots of other women about what they look for when they’re buying. But if you take all that information and boil it down to the BOTTOM LINE, you come up with one of the most important differences between selling to men and selling to women…

       With a man, you can concentrateon closing the sale. With a woman,you had better concentrate onCOMMITTING to the relationshipbefore concentrating on the sale.

      With her, it is critical that you COMMIT to the entire sales process, rather than focusing on just the end result. Remember, women are more about the experience, and men are more about the results.

      In other words, the typical aggressive sales techniques that have been the core and mainstay of sales training for decades will probably turn her off, which will then turn her away from you!

      So are you ready to enter the fascinating and often complex mind of a female shopper? Then let’s start with some great news.

      Most books on selling to women spend at least the first chapter or two 1) giving you case study after case study of companies that learned the hard way that they had to advertise, market, and sell differently to women, and 2) offering lots of statistics, charts, and graphs supporting right and left-brain theories of communication, the history of gender differences, and the growth of women’s purchasing power.

      So after the first hour of reading, do you have even one single thing you can use tomorrow to help you make more money and be more successful? Since I trust that you are smart and already know that women are critical to the success of your business or career, I thought you might like me to sum up all of that information in a few sentences. Then we can get right down to the business of helping you commit to and close more deals, make more money, and acquire the tools necessary to give your customers exactly what they want!