Orchestrating Experiences. Chris Risdon

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СКАЧАТЬ the Workshop

       CHAPTER 3 Exploring Ecosystems

       From Business to Experience Ecosystems

       Unpacking an Experience Ecosystem

       Ecosystem Mapping Tips

       Using an Ecosystem Map as a Tool

       Other Sensemaking Approaches

       Coda

       CHAPTER 3 WORKSHOP Landscape Alignment

       Workshop Objectives

       Example Pitch to Participants (and Their Managers)

       Agenda

       Preparing for the Workshop

       Running the Workshop

       After the Workshop

       CHAPTER 4 Orienting Around Journeys

       What Is a Journey?

       Journeys Are Made of Moments

       There Are Many Types of Journeys

       Journeys Are Valuable to Everyone

       Journey: The Hub of Empathy and Understanding

       Unpacking End-to-End Experiences

       Getting Started with Journeys

       Coda

       PART II: INSIGHTS AND POSSIBILITIES

       CHAPTER 5 Mapping Experiences

       What’s an Experience Map?

       Mapping with Confidence

       Learning Your Customers’ Stories

       Making Sense of What You Learned

       Communicating What Matters

       Coda

       CHAPTER 5 WORKSHOP Experience Mapping

       Workshop Objectives

       Agenda

       Preparing for the Workshop

       Running the Workshop

       After the Workshop

       CHAPTER 6 Defining Experience Principles

       A Common DNA

       Playing Together

       Identifying Draft Principles

       Crafting for Adoption and Impact

       Coda

       CHAPTER 6 WORKSHOP Experience Principles Refinement

       Workshop Objectives

       Agenda

       Preparing for the Workshop

       Running the Workshop

       After the Workshop

       CHAPTER 7 Identifying Opportunities

       Opportunities Are Not Solutions

       What Is an Opportunity?

       Opportunities, Intent, and Timing

       Communicating Opportunities

       Coda СКАЧАТЬ