Non-Obvious 2018 Edition. Rohit Bhargava

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       Save Ideas Offline. There are countless digital productivity tools, such as Evernote, but they can be hard to manage and navigate when you need them. Instead, I routinely print articles, rip stories out of magazines, and put them all into a single trend folder that sits on my desk. Saving ideas offline allows me to physically spread them out later to analyze more easily.

       Use a Timer. To avoid the temptation to overanalyze an idea in the moment, set a timer as a reminder to go back. It will help you to clear your mind in the interim. The other benefit of using a timer is that it can force you to evaluate things more quickly and just focus on the big picture.

       Take Notes with a Sharpie. I mark the many articles and stories I find throughout the year with a few words to remind me of the theme of the article and story. I use a Sharpie marker because the thicker lettering stands out and encourages me subtly to write less. This same trick can help you to make only the most useful observations in the moment and save any others for later.

       The Laws of Simplicity, by John Maeda. Maeda is a master of design and technology, and his advice has guided many companies and entrepreneurs toward building more amazing products. In this short book, he shares some essential advice for learning to see the world like a designer and how to reduce the noise in order to see and think more clearly.

       How to Make Sense of Any Mess, by Abby Covert. I have read many books on the art of organizing information, but this one, with its smart reasoning and simplified approach, is one of my favorites. The author is an Information Architect who goes by the pseudonym “Abby the IA” and shares methods based on more than ten years of teaching experience that are worth adopting and sharing with your entire team.

       Wait a Moment. The beauty and challenge of the Internet is that it occurs in real time. It’s easy to think that if you can’t be the first person to comment on something, your thoughts are too late. That’s rarely true. “Real time” shouldn’t mean sharing a comment from the top of your head within seconds. Take your time before writing a comment or sharing a link and consider what you’re about to say—and whether you’d still be proud to say it twenty-four hours from now.

       Write and then Rewrite. When it comes to being thoughtful with writing, all of the most talented writers take time to rewrite their thinking instead of sharing the first thing that they write down. The process of rewriting can seem like a big-time commitment, but the fastest form of writing is dialogue—so when in doubt, write it like you would say it.

       Embrace the Pauses. As a speaker, becoming comfortable with silence took me years to master. It’s not an easy thing to do. Yet when you can use pauses effectively, you can emphasize the things you really want people to hear and give yourself time to craft the perfect thing to say.

       Brain Pickings, by Maria Popova. Popova describes herself as an “interestingness hunter-gatherer,” and she has one of the most popular independently run blogs in the world. Every week she publishes articles combining lessons from literature, art, and history on wide-ranging topics like creative leadership and the gift of friendship. The way she presents her thoughts is a perfect aspirational example of how to publish something thoughtful week after week.

       Start with the Obvious. One of the most popular trends from my 2015 Non-Obvious Trend Report was something I called “Selfie Confidence.” The name was a play on “self-confidence” and was written to force people to see something they were already familiar with in a new way. Selfies are often criticized as demonstrations of narcissism, but the trend also suggested the idea that selfies might contribute to helping people to grow their self-esteem.

       Keep It Short. One thing you’ll notice if you look back on any of the previous years’ trends (including this year) is that the title for most trends are no longer than two words. Elegance often goes hand in hand with simplicity, and this usually means using as few words as possible.

       Use Poetic Principles. Poets use metaphors and imagery instead of obvious language. In Chapter 3 you’ll get an inside look at how I use techniques borrowed from poetry СКАЧАТЬ