THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen

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СКАЧАТЬ Leisure and Vicarious Consumption, it has in the course of economic development become the office of the woman to consume vicariously for the head of the household; and her apparel is contrived with this object in view. It has come about that obviously productive labor is in a peculiar degree derogatory to respectable women, and therefore special pains should be taken in the construction of women's dress, to impress upon the beholder the fact (often indeed a fiction) that the wearer does not and can not habitually engage in useful work. Propriety requires respectable women to abstain more consistently from useful effort and to make more of a show of leisure than the men of the same social classes. It grates painfully on our nerves to contemplate the necessity of any well-bred woman's earning a livelihood by useful work. It is not "woman's sphere." Her sphere is within the household, which she should "beautify," and of which she should be the "chief ornament." The male head of the household is not currently spoken of as its ornament. This feature taken in conjunction with the other fact that propriety requires more unremitting attention to expensive display in the dress and other paraphernalia of women, goes to enforce the view already implied in what has gone before. By virtue of its descent from a patriarchal past, our social system makes it the woman's function in an especial degree to put in evidence her household's ability to pay. According to the modern civilized scheme of life, the good name of the household to which she belongs should be the special care of the woman; and the system of honorific expenditure and conspicuous leisure by which this good name is chiefly sustained is therefore the woman's sphere. In the ideal scheme, as it tends to realize itself in the life of the higher pecuniary classes, this attention to conspicuous waste of substance and effort should normally be the sole economic function of the woman.

      At the stage of economic development at which the women were still in the full sense the property of the men, the performance of conspicuous leisure and consumption came to be part of the services required of them. The women being not their own masters, obvious expenditure and leisure on their part would redound to the credit of their master rather than to their own credit; and therefore the more expensive and the more obviously unproductive the women of the household are, the more creditable and more effective for the purpose of reputability of the household or its head will their life be. So much so that the women have been required not only to afford evidence of a life of leisure, but even to disable themselves for useful activity.

      It is at this point that the dress of men falls short of that of women, and for sufficient reason. Conspicuous waste and conspicuous leisure are reputable because they are evidence of pecuniary strength; pecuniary strength is reputable or honorific because, in the last analysis, it argues success and superior force; therefore the evidence of waste and leisure put forth by any individual in his own behalf cannot consistently take such a form or be carried to such a pitch as to argue incapacity or marked discomfort on his part; as the exhibition would in that case show not superior force, but inferiority, and so defeat its own purpose. So, then, wherever wasteful expenditure and the show of abstention from effort is normally, or on an average, carried to the extent of showing obvious discomfort or voluntarily induced physical disability. There the immediate inference is that the individual in question does not perform this wasteful expenditure and undergo this disability for her own personal gain in pecuniary repute, but in behalf of some one else to whom she stands in a relation of economic dependence; a relation which in the last analysis must, in economic theory, reduce itself to a relation of servitude.

      To apply this generalization to women's dress, and put the matter in concrete terms: the high heel, the skirt, the impracticable bonnet, the corset, and the general disregard of the wearer's comfort which is an obvious feature of all civilized women's apparel, are so many items of evidence to the effect that in the modern civilized scheme of life the woman is still, in theory, the economic dependent of the man—that, perhaps in a highly idealized sense, she still is the man's chattel. The homely reason for all this conspicuous leisure and attire on the part of women lies in the fact that they are servants to whom, in the differentiation of economic functions, has been delegated the office of putting in evidence their master's ability to pay. There is a marked similarity in these respects between the apparel of women and that of domestic servants, especially liveried servants. In both there is a very elaborate show of unnecessary expensiveness, and in both cases there is also a notable disregard of the physical comfort of the wearer. But the attire of the lady goes farther in its elaborate insistence on the idleness, if not on the physical infirmity of the wearer, than does that of the domestic. And this is as it should be; for in theory, according to the ideal scheme of the pecuniary culture, the lady of the house is the chief menial of the household.

      Besides servants, currently recognized as such, there is at least one other class of persons whose garb assimilates them to the class of servants and shows many of the features that go to make up the womanliness of woman's dress. This is the priestly class. Priestly vestments show, in accentuated form, all the features that have been shown to be evidence of a servile status and a vicarious life. Even more strikingly than the everyday habit of the priest, the vestments, properly so called, are ornate, grotesque, inconvenient, and, at least ostensibly, comfortless to the point of distress. The priest is at the same time expected to refrain from useful effort and, when before the public eye, to present an impassively disconsolate countenance, very much after the manner of a well-trained domestic servant. The shaven face of the priest is a further item to the same effect. This assimilation of the priestly class to the class of body servants, in demeanor and apparel, is due to the similarity of the two classes as regards economic function. In economic theory, the priest is a body servant, constructively in attendance upon the person of the divinity whose livery he wears. His livery is of a very expensive character, as it should be in order to set forth in a beseeming manner the dignity of his exalted master; but it is contrived to show that the wearing of it contributes little or nothing to the physical comfort of the wearer, for it is an item of vicarious consumption, and the repute which accrues from its consumption is to be imputed to the absent master, not to the servant.

      The line of demarcation between the dress of women, priests, and servants, on the one hand, and of men, on the other hand, is not always consistently observed in practice, but it will scarcely be disputed that it is always present in a more or less definite way in the popular habits of thought. There are of course also free men, and not a few of them, who, in their blind zeal for faultless reputable attire, transgress the theoretical line between man's and woman's dress, to the extent of arraying themselves in apparel that is obviously designed to vex the mortal frame; but everyone recognizes without hesitation that such apparel for men is a departure from the normal. We are in the habit of saying that such dress is "effeminate"; and one sometimes hears the remark that such or such an exquisitely attired gentleman is as well dressed as a footman.

      Certain apparent discrepancies under this theory of dress merit a more detailed examination, especially as they mark a more or less evident trend in the later and maturer development of dress. The vogue of the corset offers an apparent exception from the rule of which it has here been cited as an illustration. A closer examination, however, will show that this apparent exception is really a verification of the rule that the vogue of any given element or feature in dress rests on its utility as an evidence of pecuniary standing. It is well known that in the industrially more advanced communities the corset is employed only within certain fairly well defined social strata. The women of the poorer classes, especially of the rural population, do not habitually use it, except as a holiday luxury. Among these classes the women have to work hard, and it avails them little in the way of a pretense of leisure to so crucify the flesh in everyday life. The holiday use of the contrivance is due to imitation of a higher-class canon of decency. Upwards from this low level of indigence and manual labor, the corset was until within a generation or two nearly indispensable to a socially blameless standing for all women, including the wealthiest and most reputable. This rule held so long as there still was no large class of people wealthy enough to be above the imputation of any necessity for manual labor and at the same time large enough to form a self-sufficient, isolated social body whose mass would afford a foundation for special rules of conduct within the class, enforced by the current opinion of the class alone. But now there has grown up a large enough leisure class possessed of such wealth that any aspersion on the score of enforced manual employment would be idle and harmless calumny; СКАЧАТЬ