THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen

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СКАЧАТЬ culture as in the earlier (predatory) stages. An aristocratic (or servile) scheme of life must necessarily run in invidious terms, since that is the whole meaning of the phenomenon; and resting as any such scheme does on pecuniary distinctions, whether direct or through the intermediary term of predatory exploit, it will necessarily involve the corollary that wealth and exemption from work (otium cum dignitate) is honourable and that poverty and work is dishonourable. But with the progressive commercialisation of gain and ownership it also comes, to pass that peaceable application to the business in hand may have much to do with the acquirement of a reputable standing; and so long as work is of a visibly pecuniary kind and is sagaciously and visibly directed to the acquisition of wealth, the disrepute intrinsically attaching to it is greatly offset by its meritorious purpose. So much so, indeed, that there has even grown up something of a class feeling, among the class who have come by their wealth through industry and shrewd dealing, to the effect that peaceable diligence and thrift are meritorious traits.

      This is “middle-class” sentiment of course. The aristocratic contempt for the tradesman and all his works has not suffered serious mitigation through all this growth of new methods of reputability. The three conventionally recognised classes, upper, middle, and lower, are all and several pecuniary categories; the upper being typically that (aristocratic) class which is possessed of wealth without having worked or bargained for it; while the middle class have come by their holdings through some form of commercial (business) traffic; and the lower class gets what it has by workmanship. It is a gradation of (a) predation, (b) business, (c) industry; the former being disserviceable and gainful, the second gainful, and the third serviceable. And no modern civilised man is so innocent of the canons of reputability as not to recognise off-hand that the first category is meritorious and the last discreditable, whatever his individual prejudices may lead him to think of the second. Aristocracy without unearned wealth, or without predatory antecedents, is a misnomer. When an aristocratic class loses its pecuniary advantage it becomes questionable. A poverty-stricken aristocrat is a “decayed gentleman;” and “the nobility of labour” is a disingenuous figure of speech.

      The transition from the original predatory phase of the pecuniary culture to the succeeding commercial phase signifies the emergence of a middle class in such force as presently to recast the working arrangements of the cultural scheme and make peaceable business (gainful traffic) the ruling interest of the community. With the same movement emerges a situation which is progressively more favourable to the intellectual animus required for workmanship and an advance in technology. The state of the industrial arts advances, and with its advance the accumulation of wealth is accelerated, the gainfulness of business traffic increases, and the middle (business) class grows along with it. It is in the conscious interest of this class to further the gainfulness of industry, and as this end is correlated with the productiveness of industry it is also, though less directly, correlated with improvements in technology.

      With the transition from a naively predatory scheme to a commercial one, the “competitive system” takes the place of the coercive methods previously employed, and pecuniary gain becomes the incentive to industry. At least superficially, or ephemerally, the workman’s income under this pecuniary régime is in some proportion to his product. Hence there results a voluntary application to steady work and an inclination to find and to employ improvements in the methods and appliances of industry. At the same time commercial conceptions come progressively to supplant conceptions of status and personal consequence as the primary and most familiar among the habits of thought entailed by the routine of daily life. This will be true especially for the common man, as contrasted with the aristocratic classes, although it is not to be overlooked that the standards of propriety imposed on the community by the better classes will have a considerably corrective effect on the frame of mind of the common man in this respect as in others, and so will act to maintain an effective currency of predatory ideals and preconceptions after the economic situation at large has taken on a good deal of a commercial complexion. The accountancy of price and ownership throws personal prestige and consequence notably less into the foreground than does the rating in terms of prowess and gentle birth that characterises the predatory scheme of life. And in proportion as such pecuniary accountancy comes to pervade men’s relations, correspondingly impersonal terms of rating and appreciation will make their way also throughout men’s habitual apprehension of external facts, giving the whole an increasingly impersonal complexion. So far as this effect is had, the facts of observation will lend themselves with correspondingly increased facility and effect to the purposes of technology. So that the commercial phase of culture should be favourable to advance in the industrial arts, at least [permissively and] as regards the immediate incidence of its discipline.

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